Dan Arel Joins Fluent as General Manager of CPG Channel Sales

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Seasoned industry veteran will expand Fluent’s leadership in critical growth area

Dan Arel, GM, CPG Channel Sales, Fluent

Dan Arel, GM, CPG Channel Sales, Fluent

Dan's creativity, problem solving, and experience managing performance-focused advertising programs for global brands will be a tremendous asset to our CPG channel growth strategy.

Fluent, the industry leader in customer acquisition, today announced the appointment of Dan Arel as General Manager of CPG Channel Sales. Arel will report to Fluent’s President and Co-Founder, Matt Conlin.

In this newly created role, Arel will engage with major CPG brands and position Fluent as the market leader in digital customer acquisition. “The goal is to create strategic partnerships with these brands in order to deliver highly engaged consumers for their ongoing marketing needs,” said Arel. “I will continue to build relationships within the CPG industry and expand upon my previous successful partnerships with major CPG companies, such as Kimberly-Clark, P&G, Heinz, and Nestle.”

Previously, Arel was a senior member of the sales teams at Valassis, Prospectiv, and Pontiflex as Digital Sales Executive, Sales Director, and VP of Strategic Accounts, respectively. Arel comes to Fluent with a heavy focus on the digital marketing space.

“The digital customer acquisition marketplace has evolved into a quality source of new consumers for major CPG brands, with Fluent being the market leader,” said Arel. “Fluent is positioned to expand upon its vast success with current partners and align with more marketers to help with their acquisition needs. We are the market leader in providing high lifetime-value consumers at a very large scale for all of our clients. I’m excited to bring my almost 10 years of experience in digital customer acquisition to Fluent and contribute to the rapid growth of the company.”

“We’re excited to have Dan join our leadership team,” said Conlin. “His creativity, problem solving, and experience managing performance-focused advertising programs for global brands will be a tremendous asset to our CPG channel growth strategy.”

About Fluent

Fluent is the industry leader in customer acquisition. The company’s proprietary ad serving technology and its extensive publisher network enable marketers to acquire their best customers, with precision, at a massive scale. Leveraging big data and real-time interaction with consumers, Fluent has powered billions of profitable marketing opt-ins and other actions on behalf of more than 500 leading brands and direct marketers. The company is privately held and based in New York City. To find out more, visit http://www.fluentco.com.

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