StrongView Expedites Contextual Messaging Execution with Integrated Workflow Management

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Powerful workflow tool enables StrongView's full and self-service clients to seamlessly monitor, manage and accelerate the entire campaign lifecycle from request to execution

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StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced StrongView Ally, a new integrated workflow management tool that expedites the creation, execution and management of contextual marketing programs. With Ally's wizard-driven interface, StrongView's clients can manage the entire email campaign lifecycle, including request creation, assignment, notifications, quality assurance and step-by-step workflow tracking.

Contextual messaging is driving a transformation in digital marketing, but this shift requires a new level of responsiveness to meet the heightened expectations of constantly connected consumers. As turnaround times for campaigns shrink, integrated processes must be put into place to provide trusted brand marketers with full transparency and flawless execution. StrongView Ally addresses this new reality with integrated workflow management capabilities that expedite the execution of sophisticated cross-channel email campaigns that draw on multiple data sources and assets to ensure contextual relevance.

"Even expertly planned email campaigns can ultimately fail due to miscommunication and missed deadlines from teams relying on manual or inefficient workflow processes," said Joerg Habermeier, vice president of product, StrongView. "StrongView takes the responsibility of managing campaigns for full-service clients very seriously, and StrongView Ally is just one example of how we're using new technologies to make service processes easy and fool-proof, leading to higher productivity and more contextual messaging."

STRONGVIEW ALLY KEY BENEFITS

  •     Automated workflow routing, approvals and notifications enable quicker campaign turnaround times
  •     Wizard-style interface with step-by-step visibility enables easy management of campaign lifecycle
  •     Extensive controls provide "single version of truth" to maintain quality
  •     Integration with StrongView Message Studio streamlines campaign production and reduces errors
  •     Customizable QA checklist adapts to existing business processes to ensure campaign accuracy

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ABOUT STRONGVIEW
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

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