Self-Improvement App which Enhances Life with Breakthrough Algorithms Launches in iTunes

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21&Different, a productivity app from Western Unlimited, uses simple mathematics to achieve life goals in 21 days

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Our app is unique in that it gives our users the opportunity to improve their lives across all categories, not just one.

21&Different, a productivity app created by marketing and advertising agency, Western Unlimited, is now available in the Apple iTunes store. 21&Different is a program intended to assist in overall wellness and self-improvement through daily tasks and good habit formation. Users are challenged to establish and maintain simple, healthy habits in key areas of their life. The app serves as a guide to help guide and develop a positive, personal transformation over the course of 21 days.

“The concept for 21&Different derived from a discussion on the dismal success rate of New Year’s resolutions,” said Scott Davis, CEO of 21&Different. “We wanted to revolutionize resolutions, and set our users up for success by combining simplicity with habit-forming theory. Our app is unique in that it gives our users the opportunity to improve their lives across all categories, not just one.”

Upon opening 21&Different, users are challenged to create three simple, daily goals in each of seven life categories: faith, relationships, mentality, physical, career, financial, and interests. Reminder notifications are set to prompt completion of the tasks before the day is over. Users can view and compare their progress in a bar chart display that records their finished tasks throughout the entire challenge. A motivational quotes feature is also included to encourage and inspire users to maintain their productivity. Completion of all tasks within the 21 days will result in successful habit forming practice and promotion of overall wellness. Once the 21&Different challenge is over, users can share their progress reports via email. Users can also visit the social media group, #21&Diff, to watch reflection videos, submit their own transformation reflections, as well as encourage others to join the challenge.

“21&Different is a tool to prove how simple tasks can easily transform into positive life changing habits,” says Scott. “Our guarantee is that after the 21 day challenge, you will be different.”

21&Different is available now in the iTunes App Store, for more information, visit:


With a fifteen history in Marketing, specific to the Western Lifestyles segment, Western Unlimited founder Scott Davis became very intrigued with the developments and growth of Mobile Applications. As an avid self-improvement enthusiast, Scott developed a concept in 2012 to help improve the dismal rate of success regarding individuals who participate in "New Year's Resolutions" annually with hopes to introduce it to the public through a Mobile Application. After over 12 months in research and development, while engaging renowned Application developer AVAI Mobile Solutions in Austin, Texas, alongside PR Firm, Western Unlimited has launched it'a first Mobile Application with 21&Different. This ground breaking App is poised to "Revolutionize New Year's Resolutions" in 2015 and for years to come.

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Holly Jee
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