Loyalty360 and SAS Present: Analytics Differentiates Leading Customer Loyalty Programs

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SAS to present a webinar focusing on the gray line between conditioning customers to pounce on discounts and building real customer loyalty, and how to grow an organization to rise above it.

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We are proud to be hosting this webinar, which will give attendees actionable insight into strategies that create true loyalty.

You can call it Pavlov’s Dog: Ring a bell, and the customer will salivate.

Undoubtedly, organizations structured on attracting customers via frequent discounts can be successful; continually ushering them back to the watering hole. For today’s consumer centric landscape, however, brands that excel must move beyond the mechanical routine of yet another discount, and the emotionless parade of half-hearted wallets. The question becomes: How do successful brands keep the parade alive when there’s no bell ringing?

On December 2, 2014 at 1:00pm EST, Loyalty360 will host a webinar titled, “Analytics Differentiates Leading Customer Loyalty Programs,” presented by SAS.

During this webinar, attendees will learn exactly how successful organizations rise to the level of true loyalty through organizational efficiency and enhanced customer experiences – and it all begins with data analytics. Recently, SAS sponsored two research studies conducted by the International Institute of Analytics and the Kellogg School of Management at Northwestern University, in order to get to the heart of what drives successful loyalty programs. The research project took a unique and holistic approach, not only dissecting loyalty success from organizations’ perspectives (enterprise view), but from consumer/members’ perspectives as well. The insight gleaned from these studies will be shared during the webinar, providing useful cross-validation and takeaways for organizations seeking to shape or improve existing loyalty program strategies.

The featured speakers for this webinar will be Pamela K. Prentice, Chief Research Officer; and John Balla, Principal Marketing Strategist, SAS.

“We are proud to be hosting this webinar, which will give attendees actionable insight into strategies that create true loyalty,” Erin Raese, President and COO, Loyalty360, said. “SAS, a leader in analytics software and services, will share valuable research findings that showcase strengths and weaknesses of loyalty program strategies from both enterprise and member perspectives.”

Marketers are invited to join Loyalty360 and SAS on December 2, 2014 at 1 p.m. EST to learn more about how they can elevate their loyalty program from “Pavlov’s dog” to “Brand that I love.” For more information, please visit: http://loyalty360.org/conferences/event/analytics-differentiates-leading-customer-loyalty-programs

About Loyalty360

Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 55,000 monthly visitors and 100,000 monthly page views to Loyalty360.org, and 200,000 followers collectively on Twitter, LinkedIn and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.

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Erin Raese
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