Gulf Coast Connoisseur Club Begins New Era with AppSuite Technology

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Popular Loyalty Program Launches Mobile App on October 1st, 2014

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When it was founded in 1998, the Gulf Coast Connoisseur Club (GCCC) was the first of its kind loyalty program in Florida and considered even more progressive within the hospitality industry. On Oct. 1, 2014, GCCC will unveil the next generation of its loyalty program with a custom-built app developed by AppSuite, a global mobile application company based in Boca Raton, Fla. The free Gulf Coast Connoisseur Club app is now available for download from the Apple AppStore for iOS or Google Play for Android devices.

“We started the Connoisseur Club to show appreciation for our loyal guests. The program was truly revolutionary when it began more than 15 years ago. We were proud pioneers in the customer loyalty card phenomena that is now common place in so many businesses,” said Michael Klauber, Co-Proprietor of Michael’s On East and Co-Founder of the GCCC.

His business partner Phil Mancini continues, “As independent businesses, our GCCC partners share the philosophy of knowing our guests personally and catering to their specific needs to exceed expectations everyday. This new app will allow us to fulfill a new type of customer service via a digital platform. I have been wary of technology in the past, but I love having all my rewards on my phone today,” Mancini laughs. “I’m thrilled with this easy-to-use, meaningful platform Appsuite created to benefit our most loyal guests.”

The leadership of the GCCC turned to AppSuite to build a customized app due to the company’s specialization serving the food and beverage industry by providing advanced features such as loyalty, branding and advanced customer care.

“We pride ourselves on offering robust data and consumer-focused solutions. Our systems provide valuable reports and support multi-channel distribution including branded Apple and Android mobile apps to help clients expand personalized messages and offers. At the same time, the end-user consumers benefit from special offers and rewards which are tailored to their personal preferences,” says AppSuite CEO Jim Daleen. The numbers show customer loyalty is good business.

“Restaurants spend much of their marketing budget on finding the new customer, we believe engaging the current customer is essential to maximizing revenue opportunities in this hyper competitive marketplace,” reports Daleen. A study from the Center for Retail Management at Northwestern University revealed that about 12-15% of a company’s most loyal customers contribute 55-70% of total sales.

The Gulf Coast Connoisseur Club (GCCC) currently includes Admiral Travel International, Michael’s On East, Michael’s Events & Catering and Michael’s Wine Cellar. The popular program boasts more than 12,000 members who accumulate points and earn rewards with participating GCCC venues. Members are now able to check their current and lifetime point balance via the new mobile app, plus track their advancement to higher membership status levels as they earn their way from Bronze to Silver, Gold and Platinum where they will receive superior rewards and benefits. Additional features include the opportunity to make reservations at Michael’s On East, view travel tips and last-minute travel incentives from Admiral Travel, and engage with each business on social media networks within the app.

All members of the public are invited to join the Gulf Coast Connoisseur Club by downloading the new app on their iOS or Android device through the Apple AppStore or Google Play. Membership in the program is free.

About the Gulf Coast Connoisseur Club
The Gulf Coast Connoisseur Club is Sarasota’s most exclusive lifestyle rewards program, with opportunities to reap rewards on luxury travel excursions, fine international wines and the region’s finest dining experiences. Founded in 1998, the collaboration includes Admiral Travel International, Michael’s On East, Michael’s Wine Cellar and Michael’s Events & Catering today. Currently, more than 12,000 members are “rewarded for their good taste” through the loyalty program which accumulates points as members frequent each partner business. Members receive reward certificates based on their purchases, as well as exclusive invitations for special events, birthdays and anniversaries. GCCC partners also organize and lead exclusive journeys to the most exotic food and wine destinations in the world. For more information, visit http://www.gulfcoastconnoisseurclub.com.

About AppSuite
Based in Boca Raton, Fla., AppSuite is a global mobile application company serving the food and beverage industry providing advanced features such as branding, consumer messaging, loyalty, social media integration, and advanced customer care. A proprietary, powerful and easy-to-use Content Management System (Customer Care Portal) is used for configuration and reporting and the company also has an easy-to-use iPad app used to manage customers locally (Loyalty Manager). To learn more or view an online demo, visit http://www.mobileappsuite.com.

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James Daleen
AppSuite LLC
561.208-6406 Ext: 101
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