Small Business Can Fill a Cornucopia with Social Media to Increase Sales During The Holidays

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Business growth can happen online when you know a few simple secrets according to Ikalynn, LLC founder Kalynn Amadio.

Your time is precious and you don’t want to waste it posting, pinning and tweeting in the wrong places.

A recent report from Business Insider Intelligence, Sept. 26, 2014,, stated that social media is the number one Internet activity. Americans spend more time on social media than even their email. A staggering 60 percent of that time is spent on mobile smartphones and tablets. Digital marketing expert Kalynn Amadio, Principal of Ikalynn, LLC and host of ACT LOCAL Marketing for Small Business podcast sees an abundant opportunity for motivated baby boomer entrepreneurs to increase sales on Cyber Monday.

“Boomers often ask me which social media website to use for their business,” says Amadio. “Your time is precious and you don’t want to waste it posting, pinning and tweeting in the wrong places.” According to Amadio cultivating business from social media is easy if you follow three social media strategy rules of thumb:

  • Strategy one: businesses that sell directly to the consumer, known as a B2C business, should begin with Facebook or Pinterest. Both sites do really well with the direct-to-consumer market.
  • Strategy two: businesses that sell primarily to other businesses, known as a B2B business, should concentrate first on LinkedIn and Twitter. Every person from high school to retirement age should have a profile on LinkedIn.
  • Strategy three: B2C and B2B both can leverage Google Plus and especially YouTube to skyrocket social media success. If the business has an address published in the phone book, Google Plus is a big winner in the search engines.

Most social media websites have a natural focus of business-to-consumer or business-to-business. Though Ms. Amadio cautions that those applications do not rule out successful use of any available social media site to nourish your business. “Every social media website has its own language and etiquette,” says Amadio, “Knowing where your ideal customers are more likely to be gathering increases your chance of a successful harvest.”

About Kalynn Amadio

Kalynn Amadio is a digital marketing mentor for baby boomer entrepreneurs who are tired of wasting their time on digital marketing with minimal success. She specializes in guiding savvy and motivated boomers to succeed at building a profitable business. Learn how on the podcast

To learn more about Kalynn’s upcoming book, The Boomer’s Ultimate Guide To Social Media, and other boomer entrepreneur resources visit

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Lea Archer
Ikalynn, LLC
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