The microsite offers valuable marketing insight from top industry thought leaders while demonstrating how a brief recorded call from a thought leader can yield large amounts of engaging content," said Backbone Media CEO Stephen Turcotte.
(PRWEB) November 19, 2014
Backbone Media – a full-service B2B marketing agency – announces the launch of a 2015 B2B marketing trends and predictions microsite. This site features marketing trends and predictions from 35 B2B marketing thought leaders including; Jay Baer, Joe Pulizzi, Ardath Albee, Matt Heinz, Shel Holtz, Craig Ferguson and Neal Schaffer. The marketing predictions will be shared over a three-month campaign running from November 2014 to January 2015.
The microsite was built using a brief recorded conversation from top thought leaders selected because of their high integrity, industry knowledge, forward thinking and devoted followers. From these recordings, Backbone Media created a video, a transcript, a blog post, a slideshare, and a content app for each participant. By signing up at BackboneMedia.com/2015, marketers will receive emails containing predictions on a wide-range of industry-related topics designed to guide marketing strategies in 2015 and beyond.
Backbone Media CEO Stephen Turcotte stated that the goals of the microsite campaign are to offer valuable marketing insight from top industry thought leaders while demonstrating that a brief recorded call from a thought leader can yield large amounts of engaging content. “For years, B2B marketing departments have been struggling to involve company thought leaders in the time-consuming process of creating engaging content,” he said. “Using this strategy, high-quality content from thought leaders can be quickly mass produced and delivered in consumable, shareable formats.”
All questions and press inquiries about the program can be emailed to Kayla Vasey at Kayla(at)backbonemedia(dot)com.
Click here for more information.
About Backbone Media
Founded in 1996, Backbone Media offers sound content marketing advice and services designed to boost sales and increase online market share. As a pioneer in the field of search engine optimization and content marketing, Backbone Media now includes graphic design, website development, corporate branding, paid search management, and tracking/analytics. Backbone Media is not bound to one “magic bullet” solution – their size and flexibility enables them to adapt techniques to fit specific marketing needs. Learn more at http://www.backbonemedia.com. Follow us @backbonemediama on Twitter.