Dr. Betsy Kruger
Want to generate more profits?
Daytona Beach, FL (PRWEB) November 21, 2014
Amazon.com announced on October 25, 2014, that "Aesop's Keys to Profitable Marketing" is a bestseller in the marketing of small business and entrepreneurship. The book coaches business owners and managers to use 12 new marketing strategies for profiting from the 80/20 rule.
The first four of Aesop's Keys are strategic: focus on quality, compete on strength, delegate weaknesses, and describe top customers. The next four advise business owners and managers and to offer treasures, price as valued, deliver delight, and trumpet empathy. The final four inspire them to target key prospects, reward the best, concentrate resources, and jump into action.
Each chapter updates a tale by Aesop, relates his wisdom to marketing, and shows how to use each key in a business. Each key shows how to use the 80/20 rule to predict and generate results. For example, any business can profit from focusing on its most profitable customers.
"Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing Emeritus, Robinson College of Business, Georgia State University, Woodstock, GA.
Dr. Betsy Kruger writes articles, speaks to groups, and coaches businesses to profit from the 80/20 rule with 12 marketing strategies. For over 25 years, Dr. Betsy Kruger has conducted marketing research, commercialized her software, and taught business courses.
Her academic book, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses. In contrast, Betsy’s bestselling book, “Aesop’s Keys to Profitable Marketing,” enriches businesses and entrepreneurs.
On a regular basis, "Enterprising Women" publishes her articles and posts. Most of its readers generate at least one million dollars in annual sales.
D. Donovan, Senior Reviewer, Midwest Book Review, Oregon, Wisconsin, evaluates the value of the book. “Entrepreneurs seeking profitable results through new, applied directions will find 'Aesop’s Keys to Profitable Marketing' provides an easy formula of success for virtually any business endeavor”
In summary, "Aesop's Keys to Profitable Marketing" coaches business leaders to focus on their top inputs in their marketing plan so they can spark their profits.
Dr. Kruger managed marketing research projects for many corporations, developed and sold her software in over 40 countries, and coached more than 2,000 start-ups to prosper. Dr. Betsy Kruger founded Strategic Power, a consulting firm that is rated A+ by the Better Business Bureau and certified by WBE and WOBE.
Dr. Betsy Kruger writes articles, conducts interviews, speaks to groups, and coaches businesses. Please contact Betsy at 386-253-2060 with your questions. Discover how to spark your profits.
