Best Buy and Ibotta Offer Exclusive Holiday Shopping Program

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Best Buy Co., Inc., the world’s largest consumer electronics retailer, and Ibotta, Inc., the leading U.S. retail shopping app, which gives users cash back when they shop, have partnered to drive Black Friday sales at Best Buy stores and on its website.

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"We’re proud to have built a great relationship with Best Buy and to be playing such an important role as part of their holiday promotional plans," said Bryan Leach, CEO of Ibotta.

Best Buy Co., Inc., the world’s largest consumer electronics retailer, and Ibotta, Inc., the leading U.S. retail shopping app, which gives users cash back when they shop, have partnered to drive Black Friday sales at Best Buy stores and on its website.

Ibotta will provide Best Buy shoppers who are looking to maximize their savings this holiday shopping season, with an exclusive cash back offer when they purchase over $100 in-store or online at Best Buy. The program officially launches on Thanksgiving 11/27 and will extend through Cyber Week.

Ibotta, with 5 million users in the United States, is the leader in driving mobile influenced in-store sales, an opportunity projected to grow by more than 400% into a $700 billion market by 2016. To date, Ibotta users alone have accounted for more than $1 billion in sales for brand and retail partners, including Best Buy.

“Mobile devices are an important part of the shopping experience and the Ibotta promotion gives our customers even more access to great deals while shopping at Best Buy,” said Keith Bryan, Vice President of Media for Best Buy.

The Ibotta mobile app adds an additional and easy way for shoppers to tap into Best Buy’s traditional promotional efforts. Best Buy and Ibotta will promote the partnership in-store, online, and across digital properties leading up to the biggest shopping day of the year.

"We’re proud to have built a great relationship with Best Buy and to be playing such an important role as part of their holiday promotional plans," said Bryan Leach, CEO of Ibotta. “The last year has proved that when a retailer innovates with their consumers in mind, and understands the power of mobile-influenced in store sales, everyone wins.”

About Ibotta
Ibotta, a Denver-based mobile technology company is transforming the way companies and retailers think about and execute mobile media and advertising campaigns in conjunction with brand loyalty development. With a unique user experience, the world’s leading companies and retailers continue to make Ibotta a key pillar of their digital programs and in-store growth strategies.

With over two billion rebates viewed, 100 million completed brand interactions, and over $12 million in cash rewards earned by users to date, Ibotta continues to drive brand messaging tracked to direct item level purchases for both in-store and online transactions, establishing it as a true omni-channel solution.

About Best Buy
Best Buy Co., Inc. is the world’s largest consumer electronics retailer, offering advice, service and convenience – at competitive prices – to the consumers who visit its websites and stores more than 1.5 billion times each year. In the United States, more than 70 percent of Americans are within 15 minutes of a Best Buy store. Additionally, the company operates businesses in Canada, China and Mexico. Altogether, Best Buy employs more than 140,000 people and earns annual revenues of more than $40 billion.

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Amanda Windsor
PMBC Group
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