SKYE Associates Makes Investment in Butter Shoes

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SKYE Associates Continues Reach into Footwear with Strategic Investment

Butter Shoes has a new partner. SKYE Associates, the ecommerce, catalog and marketing service based platform has made a significant investment in one of its largest wholesalers. In a move to increase its internal margin and broaden its reach of a very successful client on the company’s network, SKYE recognized an opportunity after two years of working with the brand.

Butter Shoes, founded in 2007, is currently manufacturing and wholesaling their shoes to over 200 better specialty stores across the United States and internationally. Lee Riech, a current partner in Butter Shoes, is retaining an interest in the company as well as heading up sales and manufacturing.

“In a very short amount of time, SKYE has been able to build a significant direct to consumer business. When I was approached with the idea of a deeper partnership, I knew that I could significantly increase the Butter reach and brand awareness as well as have access to the capital needed to build an on hand, re-order business,” Riech concluded.

Adam Hanin, President of SKYE states, “Butter Shoes has a name, style and quality that goes hand in hand with the women that we service. We look forward to working with Lee in assisting her vision to become an even more important partner to her retailers, while growing her direct to consumer business via online and catalog.”

SKYE Associates manages over 35 individual brands for ecommerce, marketing, customer service, catalog production and distribution as well as owns eight multi-branded websites., a multi-branded website and catalog company focused on higher end women's shoes and apparel, was acquired by SKYE in 2013. The investment in Butter Shoes will enhance SKYE’s effort in vertically integrating its private label business.

“Being able to control the customer experience from concept, to design, to production, to delivery is very important to our company,” Hanin said. “Butter provides us with a meaningful foundation to fulfill this vision as we look to continue to partner with additional brands via our ecommerce management model, partner investment or acquisition,” Hanin concluded.

About SKYE Associates, LLC (

Founded in 2007, SKYE Associates is a leader in the ecommerce solutions space with an expanding acquisitions department. The business model focuses on driving traffic and improving online conversion by offering customized web design, proprietary ecommerce technology, marketing strategy, public relations, direct mail catalog creation and distribution, product photography, warehousing, fulfillment and customer care.

SKYE currently manages over 35 independent brands as well as holds an ownership position in,,,,,, and

About Butter Shoes (

Founded in 2007, Butter Shoes sells their products to over 200 better specialty stores across the United States and internationally. Butter’s recipe for success has evolved from the perfect peep-toe pump to chic, collectible skimmers and flats. Devout followers of Butter praise the line for its wearable styles, and impeccable, of the moment details. Butter is dedicated to creating timeless shoes that can be reimagined each season, while still maintaining the unbeatable quality and perfect fit that has made Butter such a smooth success.

Adam Hanin
SKYE Associates, LLC
P. 301.656.6463
E. Adam(at)SKYEAssociatesLLC(dot)com

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