"Spark Your Profits" with my workshops.
Daytona Beach, FL (PRWEB) November 21, 2014
Her "Spark Your Profits" workshops build on Dr. Betsy Kruger's new bestselling book. "Aesop's Keys to Profitable Marketing" coaches women business owners to profit from the 80/20 rule in 12 ways.
Richard Koch, author of the million-copy best seller, "The 80/20 Principle: The secret of Achieving More with Less," evaluates "Aesop's Keys. "The book is an intriguing fusion of Aesop's insight with scientific realism that can truly benefit today's business leaders."
The National Association of Women Business Owners (NAWBO) sponsors the workshops. Workshops I and II will be in the Strategy Room of the National Entrepreneur Center in Orlando, FL, on Friday, March 20, 2015.
Workshop I coaches women business owners to revamp the first six components of their marketing plan. These involve their mission, specialty, suppliers, target market, products and services, and pricing. The workshop will inspire them to focus on quality, compete on strength, delegate weaknesses, describe key customers, offer treasures, and price as valued.
Workshop II advises the participants to enhance the other six components of their marketing plan. These components include distribution, promotion, prospecting, customer service, budgeting, and taking action. The participants will plan how they will deliver delight, trumpet empathy, target key prospects, reward the best, and concentrate resources. The most important component is to specify how they will jump into action on these decisions.
Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol. VA, states "Dr. Kruger has laid out an easy-to-use process for growing top customers in any business."
In summary, "Spark Your Profits” workshops will coach business leaders to focus their marketing plan so they can spark their profits.
Dr. Betsy Kruger writes articles, speaks to groups, and coaches businesses to profit from the 80/20 rule with 12 marketing strategies. For over 25 years,she has conducted marketing research, commercialized her software, and taught business courses.
Her academic book, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses. In contrast, her bestselling book, “Aesop’s Keys to Profitable Marketing,” enriches businesses and entrepreneurs.
On a regular basis, "Enterprising Women" publishes her articles and posts. Most of its readers generate at least a million dollars in annual sales.
Dr. Betsy Kruger founded Strategic Power, a consulting firm that is rated A+ by the Better Business Bureau and certified by WBE and WOBE. She writes articles, conducts interviews, speaks to groups, and coaches businesses. Please email or call Betsy with your questions. You will learn to spark your profits.