R2i Releases Marketing Technology Comparison Reports

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New Marketing Automation and Web Content Management reports compare feature sets and capabilities of leading marketing technology solutions.

Investing in technologies that facilitate an integrated approach to customer experience management is a top priority of marketing executives.

R2integrated, an award-winning digital marketing and technology agency, has released two comparison reports to help enterprise businesses evaluate the capabilities of industry leading Marketing Automation platforms and Web Content Management systems.

As companies trend toward adopting marketing cloud technologies to help manage and execute their integrated marketing efforts, business decision-makers often need assistance researching which software options are best suited for their organizational needs. R2i’s Web Content Management Comparison and Marketing Automation Comparison are comprehensive reports developed by r2i’s dedicated team of digital strategists, web engineers, and business analysts who rated top software platforms by their feature and capabilities. The reports are updated annually to accommodate new platforms and updates from platform version releases and are intended to help marketers determine which platforms most closely match their requirements.

R2i’s Web Content Management Report helps business teams narrow their selection process by comparing items such as security, flexibility, integration and built-in applications for the industry’s top WCM platforms. The report includes a detailed analysis of nine WCM systems:

  •     Adobe AEM
  •     Sitecore
  •     DNN
  •     Acquia Drupal
  •     Ektron
  •     SDL
  •     SharePoint
  •     TYPO3
  •     WordPress

The r2i Marketing Automation Report evaluates the top MA platforms for enterprise organizations that are considering integrating Marketing Automation software to help capture, qualify, and manage leads. The 10 key features of the platforms including lead management services, user experience, reporting, and campaign management are scored based on their level of integration, maturity and completion. The report includes the following platforms:

  •     Adobe Campaign
  •     Marketo
  •     Oracle Eloqua
  •     Microsoft Dynamics CRM
  •     HubSpot
  •     Silverpop
  •     Pardot
  •     Act-On

Chris Chodnicki, r2i’s Co-Founder and Executive Director of Strategic Partnerships notes, “Whether organizations adopt an all-in-one marketing cloud solution or take a best-in-breed approach, we know that investing in technologies that facilitate an integrated approach to customer experience management is a top priority of executives. These reports provide a starting point in reviewing what is becoming a very crowded and competitive marketplace.”

Both reports are available for free and can be downloaded from the following links: WCM Comparison Report and Marketing Automation Comparison Report.

For more information on r2i’s thought leadership click here or click here to learn more about r2i’s marketing technology services.

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions and complex technology requirements. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, MasterCard, University of Michigan and Hershey’s.

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Natalie Staines
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