Social media by its nature tends to be a little bit more whimsical and creative and fun than your standard holiday ads that are generally very discount driven.
Hauppauge, NY (PRWEB) November 19, 2014
On Top Visibility is currently offering one free month of Facebook advertising (a $100 value) for anyone who signs up for their social media services by Dec. 1 in order to take full advantage of the holiday season.
“Last year we noticed that more businesses were engaging with their communities in fun creative ways and consumers responded very well to that," said On Top Visibility General Manager John Diaz. "So we feel that social media is the perfect platform for this.”
According to an infographic released by Manhattan-based online marketing firm Offer Pop, about two thirds of marketers will spend more money on social media this holiday season than they did last holiday season. Facebook will likely be the dominant player in holiday social media advertising.
"Social Media offers businesses the ability to target audiences and provide offers in real time so that they can focus on various parts of their inventory if they need to," said Diaz. "Social media by its nature tends to be a little bit more whimsical and creative and fun than your standard holiday ads that are generally very discount driven."
On Top Visibility will also be advising its existing clients to incorporate social media as a major part of their holiday marketing plan. More people are turning to online shopping to purchase Christmas gifts, and in an era where social media use is one of the top two internet activities, it pays to have a presence there.
Since sites like Facebook and Twitter are already beginning to incorporate "buy now" buttons, it's also more possible than ever for social media activity to be converted into real sales leads, especially during the holidays.
Holidays on social media can be a time for companies to be a bit more fun, quirky and creative with their advertising, and it pays to have experienced marketers to help with that shift. Companies interested in On Top Visibility's promotion should contact them before Nov. 20.
About On Top Visibility
On Top Visibility is a web design and marketing company with 15 years of industry experience. Specializing in increasing visibility for local business, On Top Visibility can assist with SEO, user-friendly web design, analytic reports, social media marketing and more. Visit them at http://www.ontopvisibility.com