Bay Street Guru and CBC’s Dragons’ Den Star Michael Wekerle Reveals How to Achieve Financial Freedom in Mediaplanet’s “Financial Literacy” Campaign

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Mediaplanet announces distribution of its second cross-platform edition of Financial Literacy, empowering Canadians to take action and manage their own personal finances by providing them with the knowledge, skills, and confidence to make responsible financial decisions.

CBC's Dragons' Den Star Michael Wekerle

Learn from the people who surround you. Don’t be afraid to ask questions. You’d be surprised how much you can learn just by asking others for help.

The print component of Financial Literacy is distributed within today’s Home and Business subscription of the Toronto Star, with a circulation of approximately 230,433 copies and an estimated readership of 622,169. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The publication features CBC’s Dragons’ Den star and Bay Street bad boy Michael Wekerle as he shares his insight on the importance of financial literacy. He notes "when Canadians are more financially literate, not only are they more successful in their own right, but they’re also able to contribute to a stronger Canada from a financial point of view."

Noel Archard, Managing Director and Head of BlackRock Canada, shares how exchange-traded funds (ETFs) could be the move that gives your investment portfolio the jump-start that it needs. “ETFs allow investors to gain broad exposure to markets and sectors they may not feel comfortable accessing through a single security,” he says, and notes “through ETFs, investors can add some emerging market and global bond exposure to their portfolios in a cost effective way.”

Special thanks to BlackRock, IIROC, CDIC, and Home Trust among others for their support and contributions in the making of this campaign.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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