Ortstidningar I Väst AB Selects NEWSCYCLE Solutions Software to Propel Multichannel Advertising Growth

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Swedish publisher will improve workflow efficiencies and generate new revenues with Newscycle Advertising

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NEWSCYCLE Solutions has signed an agreement with Ortstidningar I Väst AB to install Newscycle Advertising at its six publications in Stenungsund, Sweden.

Ortstidningar I Väst AB, owned by Stampen Media Group in Gothenburg, Sweden, selected Newscycle Advertising as an end-to-end platform for its advertising operations. With Newscycle Advertising, Ortstidningar I Väst AB will have the ability to create new sales opportunites and generate new revenues through the system’s multi-channel advertising packages and ad serving tools. Ortstidningar I Väst AB will also be able to deliver an advertiser’s message to its audience based on demographics, geography and contextually relevant content.

”Newscycle Advertising will open new doors for revenue at Ortstidningar I Väst AB,” said Robert Bohlin, EMEA sales director, Newscycle. ”They have a solid business strategy for long-term success and desire to deliver the best offerings they can for their advertisers.”

Newscycle Advertising is an industry-leading software platform for managing a media company’s multi-channel advertising business, including the entire contact-to-cash lifecycle. Based on technology platforms that run on-premises or in a SaaS (Software as a Service) environment, Newscycle Advertising provides a single integrated view of the complete advertising workflow.

About NEWSCYCLE Solutions
NEWSCYCLE Solutions, which was formed by the combination of DTI, SAXOTECH, Atex Adbase and MediaSpan, delivers the most complete range of software solutions for the global news media industry, including news content management, advertising, circulation, audience, and analytics. Newscycle is a trusted technology partner serving more than 750 media companies with 8,000 properties across more than 30 countries on 6 continents. The company is headquartered in Bloomington, MN and has U.S. offices in Florida, Michigan and Utah; with international offices in Canada, Denmark, Germany, Malaysia, Norway, Sweden, and the United Kingdom. For more information, go to: http://www.newscyclesolutions.com.

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