“Inbound marketing works. It’s our goal to help professionals at colleges and universities fully utilize these proven tactics,” said Jay Kelly, President at Converge Consulting.
Los Angeles, CA (PRWEB) November 20, 2014
Converge Consulting has announced a two-day workshop covering inbound marketing practices for higher education. The workshop will be held February 11-12, 2015 at the California NanoSystems Institute on UCLA’s campus.
“Inbound marketing works. It’s our goal to help professionals at colleges and universities fully utilize these proven tactics,” said Jay Kelly, President at Converge Consulting. “This event is for anyone tasked with increasing enrollment or engaging alumni. It is for people who realize traditional methods aren’t bring the return they once did. It is focused on helping you track and improve your efforts to truly delight your audiences.”
The workshop features sessions on how to get found with search engine optimization (SEO), how to measure success with Google Analytics, how to create compelling video and web content, and how to get it all done.
Presenters include Converge Consulting President Jay Kelly and CEO Ann Oleson. Also presenting are Converge Consulting’s Vice-President of Strategy, Becky Vardaman and Steve Bland of Blue Room Post.
The workshop fee is $600 and an early bird rate of $550 is available to those who register by December 25. Group rates are also available.
Attendees are invited to join Converge Consulting on Wednesday, February 11th for the UCLA men’s basketball game against Oregon State. Tip off is at 7:00PM and tickets are available during the workshop sign up.
To sign up and for a full workshop schedule, interested parties should visit Converge Consulting’s website (convergeconsulting.org/events/workshops/inbound-marketing-workshop-higher-education).
Converge Consulting is a proud partner of HubSpot, the leading inbound marketing software that helps businesses get found online, generate more inbound leads, and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.
Converge Consulting is a higher education marketing firm with offices in Cedar Rapids, Iowa and Manhattan Beach, California. Converge uses research, web analytics, inbound marketing, and strategic communications to positively impact student recruitment and alumni engagement for colleges and universities around the world.