Both are skilled at combining the latest quantitative marketing research techniques with rigorous, market-based analysis of consumer behavior.
San Francisco, Calif. (PRWEB) November 20, 2014
Cornerstone Research, a leading provider of economic and financial consulting and expert testimony, announced today that Professor Dominique M. Hanssens of the University of California, Los Angeles, and Professor Lorin M. Hitt of the University of Pennsylvania have affiliated with the firm as senior advisors.
“Mike Hanssens and Lorin Hitt exemplify the unique industry perspective that Cornerstone Research provides to clients in litigation involving intellectual property damages, competition issues, or allegations of consumer fraud,” said Cornerstone Research President and CEO Michael E. Burton. “Both are skilled at combining the latest quantitative marketing research techniques with rigorous, market-based analysis of consumer behavior. Their areas of expertise add vital assets to our firm and to our clients.”
Dominique Hanssens is the Bud Knapp Distinguished Professor of Marketing at UCLA’s Anderson School of Management. Professor Hanssens has testified and consulted in intellectual property, antitrust and competition, breach of contract, and damages cases involving marketing or statistical issues. He has experience in conducting and critiquing consumer surveys. His numerous honors include the Neidorf “Decade” Teaching Award from UCLA, and awards for lifetime achievement and for career contributions to marketing strategy research from the American Marketing Association.
Lorin Hitt is the Dean’s Chair in Operations and Information Management Professor at the Wharton School of the University of Pennsylvania. Professor Hitt’s research interests lie at the intersection of information technology, economics, and econometrics. He has won numerous awards for excellence in teaching and best papers. Professor Hitt has consulted and provided testimony in many product liability, intellectual property, antitrust, and breach of contract cases involving information technology and information systems, electronic commerce, and consumer electronics. Most recently, he was an expert in Stragent LLC et al. v. Intel Corp., in which he opined on the alleged contribution of a patented feature.
About Cornerstone Research
Cornerstone Research provides high-quality economic and financial consulting and expert testimony in all phases of complex litigation and regulatory proceedings. The firm works with an extensive network of prominent faculty and industry practitioners to identify the best-qualified expert for each assignment. Staff consultants bring specialized knowledge and experience as well as a commitment to produce outstanding results. Currently marking its 25th anniversary, Cornerstone Research has more than 500 staff and offices in Boston, Chicago, London, Los Angeles, Menlo Park, New York, San Francisco, and Washington.
Please visit Cornerstone Research’s website for more information about the firm’s capabilities in economic and financial consulting and expert testimony.
Twitter at @Cornerstone_Res