The in-depth, fifteen-page document looks at how contemporary techniques, such as lifecycle marketing, can use email to build and retain strong customer relationships.
London, England (PRWEB UK) 23 December 2014
London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper titled Email Marketing throughout the Customer Lifecycle.
As a resource for professionals and students alike, Email Marketing throughout the Customer Lifecycle, written in partnership with BQu Research, joins a host of other valuable resources freely available on the LSM website to existing and prospective students.
“Email marketing has been around since 1978, and may seem like an old timer when compared with more modern advances in digital communications,” states the whitepaper. “However, it has retained its popularity amongst both marketers and consumers, and can have a surprisingly powerful effect on company-customer engagement.”
The in-depth, fifteen-page document looks at how contemporary techniques, such as lifecycle marketing, can use email to build and retain strong customer relationships. It also addresses the essential question for digital marketers today: with such drastic market changes, is email marketing still alive – and if so, why?
To download a free copy, click here.
London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.