Peugeot Enhances 308 Range With Two Exciting New Models

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With excitement building following the debut of the performance-oriented 308 GT at the Paris Motor Show, Peugeot has announced full details of two new models that will further enhance the range’s appeal.

Peugeot 308 GT Line
Both models will bring new buyers to the versatile and practical 308, the reigning European Car of the Year 2014.

The 308 GT Line capitalises on the sporting character of the GT and is available on a wide range of PureTech, HDi and BlueHDi powertrains. Meanwhile, the 308 Sportium is a new special edition model for retail customers and features Peugeot’s ultra-efficient three-cylinder petrol engine. Both models will bring new buyers to the versatile and practical 308, the reigning European Car of the Year 2014.

Peugeot 308 GT Line
Introduced in both hatchback and SW body style, the GT Line offers customers the sporting character of the 308 GT matched to one of five powertrain options. In the range it sits between Allure and GT and builds on the Allure’s strong standard specification list. Additional exterior equipment includes 18-inch ‘Diamant’ alloy wheels, twin exhausts with black laquered rear diffusor and tinted rear side windows.

Inside, the 308 GT Line features half-Alcantara sports seats with red stitching, plus a driver and front passenger lumbar adjustment with massage function. A ‘GT style’ leather steering wheel with red stitching and ‘GT style’ carpet mats are also included, along with aluminium style pedals and door sill protectors.

Within the 308 range, the GT Line replaces Feline trim which will be deleted. Prices start at £21,345 on the road.

Peugeot 308 Sportium
Introduced as a retail special edition and positioned between the 308 Access and Active trim levels, the Peugeot 308 Sportium is about promoting the benefits of the Brand’s 1.2-litre PureTech three-cylinder petrol engine.

With emissions as low as 105g/km thanks to exceptional efficiency and advanced stop/start engine technology, the PureTech unit is available in either 110hp or 130hp power outputs. State-of-the-art refinement means it’s a smooth-running performer that’s equally at home on city streets or motorways.

Sportium models are based on Access trim, so already come with a high level of specification including DAB digital radio, air-conditioning and cruise control with a speed limiter. In addition, standard kit includes 16-inch ‘Diamond’ alloy wheels, driver’s lumbar support, rear parking sensors, leather steering wheel, leather gearstick gaiter, plus automatic headlamps and wipers.

Sportium is only available on the 308 hatchback, and with a choice of five-speed or six-speed manual and six-speed automatic transmissions. Prices begin at £17,345 on the road.

Peugeot
The Peugeot Brand can trace its roots back to 1810, and it was in 1889 that it began producing automobiles, thus in 2014 it celebrates 125 years of vehicle production with over 60 million sold. Conveyed through its brand signature ‘Motion & Emotion’, Peugeot is present in 160 countries with some 10,000 Franchised Dealers and recognised for its Excellence, Allure and Emotion.

In 2013 Peugeot sold 1.5m vehicles worldwide, represented in the majority of markets around the world with a strategy to continuously move the Brand up-market. Its weighted average CO2 emissions are currently just 111.1g/km.

Peugeot has a reinvigorated range of high quality products and services that provide and combine a refined design with great attention to detail, and a unique driving experience delivering the satisfaction and emotion identifiable with every Peugeot product.

Peugeot Press Contacts

Andrew Didlick, Communications Director
T: +44 (0)2476 884309 / M: +44 (0) 7836 362859 / E: Andrew.didlick@Peugeot.com
Kevin Jones, Public Relations Manager
T: +44 (0)2476 884215 / M: +44 (0)7880 786596 / E: kevin.jones@Peugeot.com
Steven Fahey, Public Relations Manager
T: +44 (0)2476 884216 / M: +44 (0) 7748 704219 / E: steven.fahey@Peugeot.com
Craig Morrow, Press Fleet Coordinator
T: +44 (0)2476 884261 / M: +44 (0)7747 764745 / E: craig.morrow@Peugeot.com
Janet Brace, Press Office Coordinator
T: +44 (0)2476 884257 / M: +44 (0)7798 607896 / E: janet.brace@Peugeot.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the Peugeot Press website: http://www.Peugeotpress.co.uk (Newspress passwords apply)
Company websites: http://www.Peugeot.co.uk, Mu by Peugeot: http://www.mu.Peugeot.co.uk, Rapport Apple App

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Janet Brace
Peugeot
+44 2476884257
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