‘Operation Hand-Warmer 2014’ Enters Home Stretch as Winter Approaches

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CSRA Home Connections and CENTURY 21 Larry Miller Realty volunteers help make life a little warmer for U.S. military personnel in cold-weather duty stations.

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Amid forecasts of another bitterly-cold winter in Afghanistan and other duty stations in chilly climates, CEO Larry Miller recently announced that the CSRA Home Connections Local Alliance Co-op Marketing Program’s “Operation Hand-Warmer 2014” is moving full speed ahead.

“Gary Gibson, owner of Gary's Hamburgers, has designated all five of their area restaurants as donation drop-off points for hand-warmers and other supplies this year,” reports Miller. “And donations will be accepted again this year at both CENTURY 21 Larry Miller Realty offices, at A&D Carpets & Hardwoods, and in the front lobby at Beasley Broadcast Group of Augusta. Caring corporate citizens and patriotic individuals such as these and countless others will make all the difference in the world to our men and women far away from home this winter.”

The drive runs through Dec. 8.

Donation Drop-off Location Addresses and Contact Information:

Gary's Hamburgers Restaurant Locations:
3909 Washington Road, Martinez, GA 30907
(706) 210-7575

410 Georgia Ave., North Augusta, SC 29841
(803) 278-1314

3539 Wheeler Road, Augusta, GA 309097
(706) 733-4800

106 Bettis Academy Road, Graniteville, SC 29829
(803) 663-7788

397 Lee St., Johnston, SC 29832
(803) 275-5300

CENTURY 21 Larry Miller Realty
235 North Belair Road, Evans, GA 30809
(706) 860-0000

CENTURY 21 Larry Miller Realty
1665 Washington Road, Thomson, GA 30824
(706) 595-8421

A&D Carpets & Hardwoods
320 South Belair Road, Augusta, GA 30907
(706) 863-8879

Beasley Broadcast Group of Augusta
405 Jimmie Dyess Parkway, Augusta, GA 30909
(706) 396-7000

“Operation Hand-Warmer” is designed to supplement standard military-issue clothing and supplies, especially for those who have to do hand-related tasks requiring dexterity in combat zones and very cold duty stations (http://www.OperationHandwarmer.com). Hand-warmers can be found at any sporting goods store, warehouse club (Sam’s or Costco), Wal-Mart, Academy Sports, Dick’s Sporting Goods, Lowe’s, Gander Mountain, etc.

CSRA Home Connections Special Ambassador Burt Sappenfield, owner of Majestic Floor Care, announced the official dates for this year’s drive during the CSRA Home Connections Networking Breakfast and Success Seminar on Oct. 8. Several CENTURY 21 Larry Miller Realty agents, staff members and CSRA Home Connections Preferred Providers helped kick off this year’s event with donations of hand-warmers, toe-warmers, bubble gum, microwave meals and other items troops overseas have specifically requested.

Some of the materials, food items and other supplies specifically requested by troops include the following: hand-warmers, toe-warmers, arm pouches, pistachios, beef jerky, almonds, bubble gum, licorice, sunflower seeds, cracker jacks, powdered drink mixes, microwave meals, Jolly Ranchers, hard candy, men’s and women’s toiletries, feminine hygiene supplies, peanuts, chewing tobacco and pouch tobacco (Levi Garrett, Red Man, Skoal, etc.). “Special ops” warriors sometimes have to go up to 24 hours without a meal on a mission. The chewing tobacco and pouch tobacco helps suppress their hunger and provides temporary physical stimulation.

Beasley Broadcast Group of Augusta Operations Manager Tee Gentry, Vice President and Market Manager Kent Dunn and KICKS 99 morning man Mike Tyler have agreed to conduct another major donations drive from Dec. 1-8 to wrap up this year’s “Operation Hand-Warmer” event with a bang. KICKS 99 will be soliciting listener donations during remote morning drive broadcasts from all five Gary’s Hamburgers locations during the week of Dec. 1.

“We were so blessed and privileged to be able to contribute so significantly to last year’s success,” said Mike Tyler.

We cannot wait to help Larry Miller and his organizations make life better and more comfortable for our military men and women far from home this winter,” adds KICKS 99 air personality Bryan Axelson, who also serves as promotions director for all seven local Beasley Broadcast Group radio stations.

“We took the basic premise of Century 21’s Local Alliance Program and enhanced it exponentially with an aggressive multimedia marketing campaign,” explains Larry Miller, who has been operating his successful Century 21 franchise for over 28 years. “Our program makes it possible for local businesses to economically and effectively market their products and services to thousands of homeowners, home-buyers, home-sellers and home-builders throughout the CSRA.”

The unique marketing program features a half-hour television program shown at 10 a.m. every Sunday on The CW Augusta, and 19 times a week on WOW (formerly Knology) cable channel 38. “CSRA Home Showcase” offers 30-second and one-minute “TV tours” of dozens of homes, land and commercial properties listed by CENTURY 21 Larry Miller Realty agents. It also provides 15-second and half-minute commercial positions for CSRA Home Connections sponsors.

Other media include:

  •     A substantial monthly radio campaign on a network of local radio stations
  •     TV commercials on local broadcast stations (such as FOX 54) and on both

Comcast and WOW cable networks

“We’re offering tons of networking opportunities for our program participants, with monthly breakfast meetings, quarterly success seminars, and other group events,” reports Director of Communications Dawn Human. “Furthermore, all of our agents are promoting our Preferred Providers to their clients, and our sponsors will cross-promote their products and services throughout the year.”

Director of Membership Development Caroline Thomae Bradshaw adds: “Plus, in an effort to make sure we’re promoting the very best businesses available, all potential sponsors must apply for membership in the program, pass our Executive Committee’s review process, and agree to regular monitoring and customer service standards.”

Interested companies, professional practices, or individuals may contact Bradshaw by phone at (706) 860-0000, or via e-mail: CBradshaw(at)C21LarryMiller(dot)com

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