Real Story Group Releases New Digital Workplace and Marketing Technology Map for 2015

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Infographic charts 150 technology vendors across seven marketplaces.

2015 Technology Vendor Map

2015 Digital Workplace and Marketing Technology Map

In a 10 year-old tradition, independent analyst firm Real Story Group has just released its 2015 Technology Vendor Map, tracking more than 150 global vendors competing across seven different technology areas:

  •     Web Content & Experience Management
  •     Digital & Media Asset Management
  •     Enterprise Collaboration & Social Software
  •     Marketing Automation & Social Technology
  •     Enterprise Mobile Technology
  •     Portals & Content Integration
  •     ECM & Cloud File Sharing

What's Changed, What Hasn't

Some long-term trends persist. For customers, a plethora of point solutions await in "the periphery." While large, “center-city” vendors continue to try to cobble together suite-based solutions, innovation thrives at the edges of these marketplaces.

The map also captures some deeper trends:

  •     The Microsoft station has gotten scaled back a bit — mostly on the digital marketing side, by dint of Redmond eschewing most    marketing automation needs, media management, and mobile middleware
  •     The map tracks the growing importance of players like Adobe and Salesforce

As always, the number of "stations" for any given vendor does not indicate its quality or weight in the marketplace. RSG’s map is just a visual of what vendors purport to sell.

For detailed evaluations of the pros and cons of each solution, consult RSG’s stream-by-stream reviews.

Higher-resolution versions of this map are available for download.

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Elina Glazer

Elina Glazer
Real Story Group
since: 09/2010
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