Wiser’s New Holiday Guide Prepares Online Retailers for the 2014 Holiday Season

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New eBook from dynamic pricing leader, Wiser, shows how retailers can prepare for the fast approaching holiday season to maximize sales and profit.

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From effective search engine optimization to data-driven assortment planning, there are many ways retailers can win this holiday season.

November is already here, but it’s never too late for retailers to make some last minute adjustments to their webstores to maximize revenue this holiday season.

Wiser’s latest eBook puts a spotlight on strategies that retailers can adopt to have a successful holiday season. Desktop ecommerce spending reached $46.5 billion during the 2013 holiday season, and with a growth rate estimated to reach 8-11% this year, retailers have a huge opportunity to cash in on the latest strategies in retail.

Arie Shpanya, CEO of Wiser, said, “The holidays are the prime time to push retailers into profitability and capitalize on the increased traffic. We want to arm retailers with the best tools and strategies to maximize the opportunity to its fullest potential. This eBook provides online retailers with the ultimate guide to win sales that develop into loyalty.”

There are plenty of ways retailers can prepare for success this holiday season. Optimizing mobile websites can help retailers capitalize on the growing mobile adoption in ecommerce. In 2014, 36.9% of website visits come from a mobile device, and 25% of online retail traffic came from smartphones on Black Friday 2013. Another strategy retailers should take advantage of is a dynamic pricing strategy. Retailers that implement dynamic pricing see a 22% increase in revenue on average. This increase can push revenue even further into the black when demand is highest.

Wiser’s eBook offers eight additional strategies retailers should consider during the holiday season. From effective search engine optimization to data-driven assortment planning, there are many ways retailers can win this holiday season.

Click here to download the complimentary eBook.
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About Wiser:
Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.

Wiser’s flagship product is WisePricer, full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy.

Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

For more information on Wiser and WisePricer, please visit wiser.com/wisepricer.

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Min-Jee Hwang
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