Shoe Carnival Raises Over $154,000 for Breast Cancer Research in October

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For the month of October, Shoe Carnival supported breast cancer awareness by selling pink wristbands and donating the proceeds to the Breast Cancer Research Foundation. Shoe Carnival was able to raise over $154,000 in donations.

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“Families are the core of our business, they are the people we serve and the people that have helped us grow into who we are; Breast Cancer touches so many of those families lives,” said Shoe Carnival CEO Cliff Sifford.

Popular family footwear retailer, Shoe Carnival, is thrilled to announce the results of its fundraising campaign last month for Breast Cancer Awareness Month. For the month of October, Shoe Carnival sold pink wristbands for $1.00 a piece at each of their domestic retail locations, with the proceeds to be donated toward Breast Cancer research.

Today, Shoe Carnival announced that their campaign collected more than $154,000 to be donated to the Breast Cancer Research Foundation (BCRF). The BCRF’s mission is to prevent breast cancer and search for a cure through promoting and funding the most cutting-edge research in the field.

The campaign for Breast Cancer Awareness was held at over 389 domestic retail locations. This is the second year Shoe Carnival has participated, and after the success of the first two years, they plan to continue on an annual basis.

“Families are the core of our business, they are the people we serve and the people that have helped us grow into who we are; Breast Cancer touches so many of those families lives,” said Shoe Carnival CEO Cliff Sifford. “We are thrilled our customers found this to be a worthy cause and that their donations helped to make this year a greater success than last year.”

Every Shoe Carnival store creates an exciting atmosphere for customers through their open floor plan, upbeat music and friendly associates. With a focus on great brands and value pricing, this family friendly shoe retailer provides a unique shopping experience that makes shoe shopping for the whole family fun! With an exciting environment and a staff empowered to surprise our customers every day, Shoe Carnival’s spontaneity sets them apart from other shoe stores and makes family shoe shopping as fun as it should be.

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About Shoe Carnival
Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, providing the convenience of shopping at more than 399 stores in 32 states and Puerto Rico as well as online. We offer customers a completely unique and fun shopping experience with a broad assortment of moderately priced dress, casual and athletic footwear for the whole family with emphasis on national and regional name brands. For a full list of store locations and brands, visit http://www.shoecarnival.com.

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Jessica Wildeman
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