With projection mapping, we had the change to do something very visual, something that you could appreciate if you were walking through or if you wanted to sit down and watch the presentation in its entirety
Chicago, IL (PRWEB) November 21, 2014
Chicagoland based Chicago Projection Mapping (CPM) has recently completed a groundbreaking visual installation in the Somerset Place, a historic but renovated condominium in the Uptown neighborhood of Chicago. To celebrate, the Chicago-based projection mapping company has now released a two-minute video showcasing the results of “The Sun at Somerset,” which can be viewed via the Chicago Projection Mapping YouTube channel. First unveiled to the public during a recent grand opening, the Somerset Place project has set a new standard for permanent video mapping, combining the building’s historic and renovated architecture with a visual centerpiece in the form of a transforming 3D sculpture on the lobby wall.
The Somerset Place installation by Chicago Projection Mapping is at the forefront of a new trend in high-end art installations in trendy and sophisticated residential and corporate settings. Rather than relying on a static piece of art to draw the eye, many companies are opting for a vibrant, interactive, kinetic experience, the likes of which CPM has been able to achieve with The Sun at Somerset Place. As can be seen in the video, the 3D interior mapping features clockwork animation and utilizes two 1080p high definition meshes to display content.
“Traditionally, these centerpiece sculptures are very static,” said Mark R. Smith, founder of CPM and lead creative voice on this project. “With projection mapping, we had the change to do something very visual, something that you could appreciate if you were walking through or if you wanted to sit down and watch the presentation in its entirety. It was a great challenge, but it’s also what we do everyday here at Chicago Projection Mapping.” The 3D projection mapping company has been responsible for several projection mapping displays for residence and commercial buildings.
In fact, 3D projection mapping was particularly suitable for Somerset Place because of its status as a historical building. Often, historic structures carry with them a unique—and strict—set of rules, especially when it comes to changing the structure. Therefore, there are few ways—architecturally—to create a bold statement. Three-dimensional projection mapping provides a way to create a unique footprint without changing the physicality of the space—in fact, indoor projection mapping often works best when used in conjunction with the established space, a fact showcased by the recent video.
This means that projection mapping on a lobby wall may soon be the new trend in high-end residences—especially residences where strict historical-site rules prohibit more ambitious architectural plans. New indoor art installations that incorporate projection mapping or indoor video mapping can augment the historical facets of the architecture with interesting, modern features—and that indoor art can be changed as frequently or infrequently as the management deems fit. Chicago Projection Mapping is on the cutting edge of this emerging, innovative, and increasingly popular medium. Which means that CPM is well positioned to provide projection mapping that will keep guests talking and continue making bold impressions. For inquiries or a free quote, please e. mail info(at)ChicagoProjectionMapping(dot)com.
About Chicago Projection Mapping: Based in Chicago, IL, Chicago Projection Mapping is a full service content creation and 3D projection mapping company, serving the corporate, event, meeting, and convention sectors. For more information, please visit http://www.ChicagoProjectionMapping.com, or call 630-620-0000.