Richard Asher Purchases Pudge Brothers Pizza Franchise

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Entrepreneur Leaves 27-Year Career to Control His Own Destiny

I wanted to control my own earning potential.

Like many other young adults, Richard Asher loved pizza in his 20s — so much so that he dreamed of owning his very own pizza restaurant. Now, years later, Asher is finally able to make that dream a reality with his purchase of an existing Pudge Brothers Pizza franchise location.

Prior to taking the plunge into franchise ownership, Asher worked at a home improvement store for 27 years, holding almost every job imaginable. But he wanted something more out of his career and decided to put his decades of experience to the test by branching out on his own.

“I wanted to control my own earning potential,” Asher explained. As a business owner, he enjoys not having to answer to anyone but himself, and the freedom he has to spend more time on his hobbies, including camping and biking.

Asher called upon small business financing firm Guidant Financial to help him fund his franchise. Using an alternative method known as a Rollover for Business Start-up, he leveraged his retirement funds to invest in his new business without taking a taxable distribution.

“[Working with Guidant was] very easy,” Asher said of the financing process. “[They] handled every step of the way and kept me on track to get the purchase done in less than a month.”

Asher is now quick to endorse 401(k) rollovers as a leading method to buy a business. “If you want to pursue [owning] your own business and you have retirement funds … then I would recommend utilizing Guidant to get you there.”

More than just a pizza restaurant, Pudge Brothers Pizza is a community-oriented business that focuses on the core values of respect, neighborhood support, consistency and friendliness. Aside from its hand-tossed dough and fresh ingredients, Pudge Brothers also offers many other delicious menu options to satisfy any appetite, including sub sandwiches, ribs, burgers, chicken, Stromboli, Italian dinners and more.

Pudge Brothers Pizza in Aurora, located at 4034 S. Parker Rd., is open for business. To learn more about their menu, call 303-680-1116 or order online at


About Pudge Brothers Pizza
Founded in Denver, Pudge Brothers Pizza combines quality, values and award-winning appeal. With its three sauces, homemade recipes, fresh ingredients and hand-tossed dough made daily from scratch, Pudge Brothers offers a combination that can’t be beat. In fact, Pudge Brothers Pizza was voted better than other national chains in a recent Rocky Mountain News taste test. Learn more at

About Guidant Financial
Guidant Financial helps people create the life they want through innovative small business financing. They are the premier provider of rollovers for business start-ups (ROBS). Guidant's services allow people from all walks of life the freedom to purchase small businesses and franchises using their retirement funds without taking a taxable distribution or getting a loan, in addition to offering traditional funding options such as SBA loans, portfolio loans and unsecured credit. Visit Guidant on the Web at

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Brooks Wallace
Hollywood Public Relations
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