Main Street Santa Monica Celebrates the Holidays with Evening Festivities for Families and Friends of Main Street

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Main Street Santa Monica invites its neighbors to join them December 6th for a fun-filled evening featuring a tree lighting, Santa, carolers, a candle light walk, aerialists, live music, shopping, and more.

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“It’s a traditional event on Main Street,” said Anthony Schmitt, MSIBIA Chairperson. “A community celebration many people look forward to, and it’s continued to grow.”

Main Street in Santa Monica will celebrate the holidays by hosting a spirited extravaganza on Dec. 6th from 6:00-9:00 p.m. The event will include more than 60 parties at participating businesses, a visit from Santa, a tree lighting with the Samohi Choir, a candle light walk, aerialist performances, and live music at the iconic Shopping Cart Tree at Edgemar.

Everyone is invited to kick off the festivities at Enterprise FishCo for a pre-party from 3:30 to 5:30 p.m. during Happy hour. Families with young ones should also arrive early to catch Santa arriving in his sleigh (a Santa Monica Fire Truck) at the California Heritage Museum lawn for photos at 5:15 p.m.—make sure to bring your own camera. At 6:00 p.m., on the museum lawn, the tree lighting ceremony will commence with music by the Green Brooms Music Academy and Samohi Choir. Afterwards, Santa will lead the Candlelight walk to the famous Shopping Cart tree at the Edgemar courtyard, complete with music by Th3 Trips and The Off Their Jingle Bell Rockers. Other attractions include a live performance by the band Dig the Kid at 220 Fitness at 7:00 p.m. followed by a holiday aerialist performance at 7:45 p.m. at the Robin Murez Art Studio on Main with music provided by the Tommy Sante Klaus band. Everyone is invited to attend the parties as Santa strolls along the street and the carolers entertain at the parties.

“It’s a traditional event on Main Street,” said Anthony Schmitt, MSIBIA Chairperson. “A community celebration many people look forward to, and it’s continued to grow.”

Main Street (@MainStreetSM) will also be hosting a Holiday Decorations Instagram contest for holiday shoppers. Merchants will put up holiday decorations (participants are listed below as well as on the website: http://www.mainstreetsm.com). The business that receives the greatest number of user-generated pictures, using the designated hashtag #MyMainVoteSM, will win the first place prize; with prizes for the second and third place “vote” getters. The person whose photo receives the most “likes” on his or her photo will be the winner and receive a gift package from Main Street merchants (donors to the gift package will be listed on the website). The contest begins November 28 and ends at midnight on December 7, 2014.

For more information and all the details on the various events at the participating stores, please visit:
http://mainstreetsm.com

Main Street Merchants Hosting Holiday Parties Include:

1.    Lost & Found Home, 2000 Main
2.    The Doves/StudioDNA, 2000 Main
3.    Circuit Works LA, 2005 Main
4.    Beyond O2, 2209 Main
5.    Lost & Found Clothing, 2230 Main
6.    RAWvolution, 2301 Main
7.    Vital Hemp, 2305 Main
8.    Rita’s, 2307 Main
9.    Books & Cookies, 2309
10. Next Salon, 2400 Main
11. Bike Attack, 2400 Main
12. Pebbles, 2400 Main
13. Dolcenero, 2400 Main
14. yogitoes rExperience Lab, 2403 Main
15. Uroborus, 2407 Main
16. SM Convention & Visitors Bureau, 2427 Main (Edgemar)
17. Peet's, 2439 Main (Edgemar)
18. CrossFit Santa Monica, 2433 Main (Edgemar)
19. haleARTS, 2443 Main (Edgemar)
20. Buffalo Exchange, 2449 Main (Edgemar)
21. WAX Santa Monica, 2502 Main
22. Aussie Pie Kitchen, 2510 Main
23. Ambience, 2525
24. Maser Condo Sales, 2525 Main
25. ZJ Boarding House, 2619 Main
26. Amelia’s, 2645 Main
27. Bumble Bee, 2651 Main
28. Ten Women, 2651
29. Betsy & Tracy, 2665 Main
30. Arts & Letters, 2665 Main
31. Agabhumi, 2665 Main
32. Hail Mary, 2665 Main
33. The Closet, 2708
34. Caro Bambino, 2710 Main
35. Mindfulnest, 2711 Main
36. Max Studio, 2712
37. Varga, 2714 Main
38. Trendy Sunglasses, 2716 Main
39. French Garden Café, 2715
40. Kyle Mathis Salon, 2717 Main
41. Clouds, 2719 Main
42. gioia, 2721 Main
43. Three Twins Ice Cream, 2726 Main
44. Sunny Blue, 2728 Main
45. Plantation, 2736 Main
46. Ashland Hill, 2807 Main
47. Rock Etiquette, 2808 Main
48. Cha Spa, 2817 Main
49. Areal, 2820 Main
50. Coffee Bean & Tea Leaf, 2901 Main
51. Rick’s Tavern, 2907
52. Groundwork Coffee, 2908 Main
53. Streetcraft LA, 2912
54. Miakel Bishay Salon, 2919
55. Free People, 2925 Main
56. Lazybones, 2929 Main
57. Robin Murez Art Studio, 2935 Main
58. Enterprise Fish Co., 174 Kinney Ave.
59. Muji, 2936 Main
60. Planet Blue, 2940 Main
61. Fedora Primo, 216 Pier Ave.
62. 220 Fitness, 3002 Main

Businesses Participating in the Holiday Decorations Instagram Contest:

1.    The Doves/DNA, 2000 Main
2.    Pebbles, 2400 Main – A2
3.    bombSHELL Salon, 2431 Main (in Edgemar)
4.    haleARTS, 2443 Main (in Edgemar)
5.    Precious Metal Arts, 2510 Main
6.    Amelia's, 2645 Main
7.    Art & Letters, 2665 Main
8.    Hail Mary, 2665 Main
9.    Mindfulnest, 2711 Main
10. Trendy Sunglasses, 2716 Main
11. Plantation, 2736 Main
12. Anthony Schmitt Designs, 2802 Main, Ste. 3
13. Rock Etiquette, 2808 Main
14. Areal, 2820 Main
15. Accents Jewelry, 2900 Main
16. Coffee Bean & Tea Leaf, 2901 Main
17. Groundwork, 2908 Main
18. Free People, 2925 Main
19. 23. Robin Murez Art Studio, 2935
20. Planet Blue, 2940 Main
21. Enterprise Fish Co., 174 Kinney
22. Eyes On Main, 3101 Main, #A
23. 220 Fitness, 3002 Main

About Main Street Santa Monica:
Main Street Santa Monica is an eclectic collection of restaurants, boutiques, cafes, and various services stretching for about a mile from Pico south to the Santa Monica City limit. It is NOT the Mall. Historic, and Going Green, the street offers numerous unique shopping and dining experiences. Main Street is also popular for the weekly Farmer’s Market every Sunday at Heritage Square, the annual Summer SOULstice, and the annual Holiday event featuring The Shopping Cart Tree. For more information visit http://www.mainstreetsm.com.

Media Contact: Lexie Olson, Melrose PR, Lexie(at)melrosepr(dot)com, (310) 260-2901, http://www.melrosepr.com

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