The UK sees a future in the death of the call centre

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UKIT (UK Trade and Investment) awards Italian WeLikeCRM S.r.l. the Special Creative Industries prize for their Chorally customer engagement platform.

Image by UKTI

Christopher Prentice, the British Ambassador to Italy, presented the award to WeLikeCRM for Chorally - an innovative data driven customer engagement platform.

Knowledge and passion lives everywhere, the boundaries we grew up with do not exist in the age of data.

UKIT selected Italian WeLikeCRM’s Chorally product as a winner of UK Italy Springboard’s Special Creative Industries Prize, offering support in the process of establishing the start-up’s global headquarters in the UK.

Christopher Prentice, the British Ambassador to Italy, presented the award.

As noted by the jury, Chorally’s claim that the call center is dying is controversial, however the vision for customer engagement where smart routing makes any employee a potential “best point of contact” must have hit a nerve.

The way Chorally sees it, the age of data changes everything, because everyone is already part of the conversation. Any employee is the potential best point of contact for an inbound customer request, and employees as well as customers are no longer just passive consumers of information – they are co-creators and curators.

“Knowledge and passion lives everywhere”, says Fabio Castronuovo, CEO of WeLikeCRM spin-off Chorally, “the boundaries we grew up with do not exist in the age of data.”

"We are very grateful to UKTI for this opportunity to accelerate our business by using the United Kingdom as a springboard to global markets."

The UK Italy Springboard competition was held at the University of Turin's Campus Luigi Einaudi, Thursday 20th November.

For more information:
Fabio Castronuovo, CEO, WeLikeCRM Srl. Email: fabio(at)chorally(dot)com

The UKTI jury:
Simon Sprince, Dealmaker, Global Entrepreneur Programme, UKTI
Mark Leaver, Creative Industries Specialist, UKTI

Elena Marchese, Digital Media, UKTI
See also #ukitalyspringboard @UKTIItaly @getchorally or

About WeLikeCRM/Chorally: WeLikeCRM is a Social Media and Big Data analytics firm with offices in Milan, Florence and Rome. With 25 employees and customers like Three Mobile, Fiat and Sky, WeLikeCRM saw the need to help its customers engage with the ongoing conversations in, and customer requests through,social and digital media. The Chorally platform was developed in collaboration with WeLikeCRM’s customers and will now be spun off as an indendent product focused company based in the United Kingdom.

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