Loyalty360 and Walker Information Present – Customer Experience Journey Mapping: Delivering Optimal B-to-B Customer Experiences

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Walker Information to present a webinar on what an effective journey map looks like, and how companies can utilize journey mapping to leverage B-to-B interactions into loyalty.

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Customer journey mapping has become an increasingly more utilized customer experience strategy for loyalty marketers looking to fully leverage consumer touch points.

Before setting out on any unfamiliar road trip, its best to first get directions. The same holds true for customer and B-to-B relationships, and many companies today are embracing the explorative benefits of journey mapping to improve upon customer experience and brand loyalty.

On December 9, 2014 at 1:00 p.m. EST, Loyalty360 will host a webinar titled, “Customer Experience Journey Mapping: Delivering Optimal B-to-B Customer Experiences,” presented by Walker Information.

Journey mapping is an interactive strategy that shows what customers want deep down, portraying critical moments of truth for companies to act on to drive business success. Customer journey mapping utilizes a number of perspectives, from customers, to employees and partners, illuminating customer experiences through the entire cycle of company interactions. The insight gained from successful journey mapping can be invaluable for organizations, giving them the intelligence required to create a fantastic customer experience strategy. In this webinar, attendees will learn how to apply this journey mapping strategy – often used in B-to-C strategies – to B-to-B relationships.

The featured speakers for this webinar will be Brad Linville, Vice President; Jeff Marr, Vice President, Consulting Services; and Michael Good, Vice President, Strategic Accounts, Walker Information.

“Customer journey mapping has become an increasingly more utilized customer experience strategy for loyalty marketers looking to fully leverage consumer touch points,” Erin Raese, President and COO, Loyalty360, said. “Walker Information will approach this topic from a unique angle, giving insight for organizations seeking to improve not only customer-facing interactions, but their B-to-B strategies as well.”

Marketers are invited to join Loyalty360 and Walker Information on December 9, 2014 at 1:00 p.m. EST to learn more about how they can heighten B-to-B strategies within their own organizations. To learn more, please visit: http://loyalty360.org/conferences/event/customer-experience-journey-mapping-delivering-optimal-b-to-b-customer-expe

About Loyalty360

Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 55,000 monthly visitors and 100,000 monthly page views to Loyalty360.org, and 200,000 followers collectively on Twitter, LinkedIn and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.

About Walker Information:

Walker is a consulting firm specializing in customer intelligence. Helping businesses for 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes.

We help companies solve business issues through customer-focused strategies. We use our vast experience to develop tailored voice-of-the-customer programs to address business challenges for each company we serve. And, it works. The Walker Index shows that our clients outperform the market 7 to 1.

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Erin Raese
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