MI725 Wins AiMA Digital Technology Award for ‘Breakout Digital Atlanta Startup’

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Automotive marketing technology company Marketing Intelligence 725 recently won the coveted ‘Breakout Digital Atlanta Startup’ award from the Atlanta Interactive Marketing Association. Founded in 2013, MI725 plans to revolutionize the automotive marketing industry.

Automotive marketing technology company Marketing Intelligence 725 (MI725) was honored by the Atlanta Interactive Marketing Association with its ‘Breakout Digital Atlanta Startup’ award at the organization’s annual ceremony at the Buckhead Theatre Wednesday night.

Each year, the Atlanta Interactive Marketing Association (AiMA) hosts this award ceremony to honor the agencies and marketers throughout the Atlanta area who are doing the most innovative, effective work. The theme of Wednesday night’s ceremony was “The Digital South,” a nod to the breadth of interactive marketing talent in Atlanta and beyond. This award, which was the first nomination and first win for MI725, was created to showcase the forward-thinking Atlanta startup that displayed the most unique or captivating use of digital.

“It’s truly an honor to be recognized by our peers throughout the marketing industry for the hard work that we’ve done these past 23 months,” said Jonathan Thompson, Program Director of MI725. “We created MI725 to fulfill a need that we saw within the automotive industry, and it’s humbling to know that with this platform, we’re able to deliver real-time insight into market opportunities with deep analytics that help dealers and their agencies succeed in this evolving marketplace.”

MI725 was started in early 2013 through Atlanta-based automotive marketing firm Force Marketing’s Research and Development lab. It is the first startup company to come out of Force Labs.

“This night was extremely rewarding for all of us, as our peers validated the hard work and innovation that went into MI725 over the last two years,” said John Fitzpatrick, CEO and President of Force Marketing. “We see this technology as a key decision-making and reporting platform for OEMs, agencies and dealers to effectively communicate with automotive consumers, and it is gratifying that the Atlanta technology community recognizes it as such.”

Fitzpatrick and Randy Sieger, Force Marketing’s COO and Vice President, have been invested in MI725 since its inception. “Without John Fitzpatrick and Randy Sieger at Force Marketing, MI725 would not have been possible,” said Thompson. “We share a vision of how this platform can revolutionize the way that auto dealers sell cars, and we’ve been able to build it from the ground up because of their involvement and support.”

To learn more about the MI725 automotive marketing platform, visit http://mi725.com/. To see a complete list of the 2014 AiMA Award winners, visit http://www.atlantaima.org/.


MI725 is a marketing platform with a 360-degree approach to automotive marketing, 365 days a year. The Atlanta-headquartered company was founded in 2013 with the goal of providing dealers with a distinct advantage in today’s automotive marketing through a simplified approach to campaign creation, delivery and automation, streamlined lead management and performance reporting. More information on the platform and how auto dealers can benefit can be found at http://mi725.com.

The Atlanta Interactive Marketing Association (AiMA) is a non-profit professional association dedicated to innovation in interactive marketing among brand marketers, publishers and agencies through educational and networking events. Founded in 1999, AiMA provides professional development, promotes the industry best practices, and creates a forum for the discussion of new ideas and critical business issues. AiMA networking and educational events are held on the last Wednesday of each month. Find more information at the AiMA website http://www.atlantaima.org.

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