Social Enterprise Business Sevenly Joins MDA in the Fight Against Muscle Disease

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Weeklong Campaign to Sell Custom-Designed T-shirts Inspired by the Strength of MDA Families and Supporters

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The Muscular Dystrophy Association and Sevenly.org, known for its seven-day, limited edition charity T-shirt campaigns, announced today they will join forces in the fight against muscle disease with the sale of five custom-designed T-shirts to benefit individuals and families served by MDA.

Beginning today through Monday, Dec. 1 (1 p.m. EST), Sevenly.org will feature five custom cause art designs that will be available for purchase. From each T-shirt sold during the weeklong campaign, $7 will go to MDA to help save and improve the lives of children and adults fighting life-threatening muscle disease.

“We are very excited to work with Sevenly on a unique and fun campaign that will raise awareness and critical funds to help fuel MDA’s fight for muscle health," said MDA National Director of Strategic Alliances Alex Shade. “The designs created by Sevenly for this campaign are sure to inspire customers to buy a cool shirt for a good cause. Ultimately they will be giving back to the families we serve and speed the progress that will one day lead to treatments and cures for muscle disease.”

Sevenly’s one-of-a-kind MDA T-shirt designs are inspired by the strength of the MDA community and the spirit of its dedicated supporters. Designs include interpretive images featuring the generous fire fighters who fuel MDA's mission to assist families with lifesaving help through their annual Fill the Boot drives; MDA’s annual summer camp program, where children with muscle disease experience a week of barrier-free fun while gaining confidence and independence; and additional designs that honor the heroic caregivers and volunteers who make it possible for MDA families to face the challenges muscle disease often brings, maintain their independence and live the best possible lives.

“At Sevenly we strive to raise funds and awareness for the world's greatest charities, and we are excited to unveil our latest campaign with MDA that will help people across the country affected by muscle disease,” said Sevenly Chairman and CEO Jim Van Eerden. “It’s our mission to lead a new generation toward a lifestyle of generosity and we are proud that our support will help MDA create a world free of the harmful effects of muscle disease."

Funds raised from the sale of Sevenly T-shirts will build on decades of research progress, helping push science to its limits in the search for treatments and cures.

The dollars raised during the campaign also will help support MDA’s life-enhancing programs such as state-of-the-art support groups and clinics, and make MDA summer camp possible so kids with muscle disease can enjoy “the best week of the year.”

About Sevenly

Sevenly's campaign for world change was launched in June 2011 to raise awareness and funding for the world’s greatest causes. Each week, Sevenly launches new campaigns introducing featured charities and promotes cause art inspired by the specific charity, which is imprinted on a collection of curated products, with $7 dollars from each item sold being donated to the designated charity. The company is increasing awareness, funding and following for charities that are changing people's lives every day across the globe. In just over three years, Sevenly has raised over $4 million and impacted more than 1.3 million lives. To learn more about Sevenly, visit http://www.sevenly.org.

About MDA
The Muscular Dystrophy Association is the world’s leading nonprofit health agency dedicated to saving and improving the lives of people with muscle disease, including muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research to find treatments and cures; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement.

Visit mda.org and follow us at facebook.com/MDAnational and @MDAnews. Learn more about MDA's mission by watching this video.

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Roxan Olivas
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