Next Wave Fitness Products Debut at FitnessTech Summit Living in Digital Times at the 2015 International CES

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Big Name Fitness Brands Join the Fitness and Technology Marketplace, Including adidas, Fitbit and First-Time CES Exhibitors Under Armour and Timex

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Everything from wrist devices to embedded sensors to mobile fitness apps on smart phones will be high profile in 2015.

From embedded sensors and biometrics to elite training and maximizing performance, the progressive world of fitness technology will take center stage at the FitnessTech Summit, presented by Living in Digital Times at the 2015 International CES®, January 6, 2015 in Las Vegas (8:30am – 5:00pm in the Venetian, Level 2, Venetian Ballroom H). The bond between fitness and technology is stronger than ever as the industry evolves into being less about devices and more about the human body.

“Fitness technology has become a national obsession. It continues to be one of the fastest growing sectors of the industry – a place for well-established brands like Under Armour, adidas and Timex to join company pioneers like Polar, Jaybird and iFit with an astounding rich and diverse showcase of products,” said Robin Raskin, founder and CEO of Living in Digital Times. “As technology improves and consumers take charge of their own health and well-being, we think products like these will continue to dominate the market and really result in a healthier, more fit consumer.”

“We are starting to see fitness and technology move outside of the training camps, past the first adopter stages and into the main stream markets,” said Julie Sylvester, producer of the FitnessTech Summit. “Everything from wrist devices to embedded sensors to mobile fitness apps on smart phones will be high profile in 2015.”

FitnessTech also has its own rockstars: the designers and thinkers behind the emerging category. At the FitnessTech conference, leading experts will unveil their latest products and fitness strategies. Featured speakers include:

Stacey Burr, wearable tech pioneer and adidas vice president, explains how the elite innovation and technology from their training program is now being shared with consumer enthusiasts.

Riaan Conradie, executive founder of LifeQ, will explore the next generation of fitness, technology and wearables as they continue to get smaller, faster and more accurate, with aggregated data that will blow attendees’ minds.

Dr. Steven LeBoeuf, president of Valencell, Inc. will discuss the advancements in wearable biometric sensor technology and how they can provide personalized insight into how consumers’ actions are affecting their fitness.

FitnessTech conference session highlights include:

Digital Fitness Revolution: Nicholas Lehman, president of digital at NBC Universal, will discuss how the media evolution, particularly video, has revolutionized fitness training everywhere, whether professional training arenas, home workouts or trying to stay fit while on the road.

Training for the Personal Best: Increasingly, professional athletes and fitness trainers are turning to technology to maximize performance. Judd Armstrong of Jaybird, Ruth Thomson of Cambridge Consultants and Michael Stashak of Wahoo Fitness, Marco Suvilaakso of Polar and Meg Burich of adidas will discuss how these leaders are influencing the utilization of fitness technology in reaching the entire fitness and training market.

Digital Interactions and Connectivity: Through fitness apps and social media, are users unknowingly “sharing” too much? Is the "like" button unwittingly announcing behavioral patterns? Join Eric Taub of The New York Times and Robin Thurston from MapMyFitness and Under Armour Connected Fitness as they discuss who uses this information and the balance between concern and the obvious benefits.

Barracudas on the Strip: Five app developers will pitch their fitness apps to a panel of experts who will determine the Best New Fitness App for 2015. The judging panel includes Michael Yang of Comcast Ventures, Ted Vickey of Canyon Ranch Institute and Denise Yohn, author of “What Great Brands Do”

In the Fitness & Technology marketplace, attendees will be able to interact with professional athletes, celebrity trainers and get hands on with the latest in fitness technology from Fitbit, Under Armour, Withings, Epson, Netatmo, Jaybird, Polar, Sensoria Fitness, iFit, Blue Ant Wireless, Fitbug and Life Fitness.

For updates on the intersection of technology and fitness, follow Fitness Technology on Twitter at @CESFitnessTec, “like” Sports And FitnessTech Summit on Facebook and follow the hashtag #FitTechCES.

About Living in Digital Times
Founded by veteran technology journalist Robin Raskin, Living in Digital Times brings together the most knowledgeable leaders and the latest innovations impacting both technology and lifestyle. It helps companies identify and act on emerging trends, create compelling company narratives, and do better business through strong network connections. Living in Digital Times produces technology conferences, exhibits and events at the International CES and other locations throughout the year by lifestyle verticals. Core brands include Digital Health Summit, FitnessTech Summit, Lifelong Tech, Kids@Play Summit, Family Tech Summit, TransformingEDU, MommyTech TV, Wearables and FashionWare runway show, Mobile Apps Showdown, Last Gadget Standing, Battle of the Bands, and the KAPi Awards. The company also works with various foundations and manages the Appreneur Scholar awards program for budding mobile entrepreneurs. For more information, visit http://www.LivinginDigitalTimes.com and keep up with our latest news on Twitter, LinkedIn and Facebook.

About CES:
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $211 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at CESweb.org and through social media: cesweb.org/social.

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