HOT HULA Fitness MATUA Announces Agreement with American Specialty Health Fitness and Silver&Fit

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HOT HULA fitness® MATUA, an exercise program offered through Anna-Rita Sloss Enterprises, LLC, has established an agreement with the Silver&Fit® exercise and healthy aging program to offer its Polynesian dance-inspired classes to Silver&Fit fitness facilities and members nationwide.

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We’re excited to offer the HOT HULA fitness MATUA experience because it gives facilities the opportunity to offer their members a unique and engaging way to improve their health, and it offers our members something fun and different in terms of exercise.

HOT HULA fitness® MATUA, an exercise program offered through Anna-Rita Sloss Enterprises, LLC, has established an agreement with the Silver&Fit® exercise and healthy aging program to offer its Polynesian dance-inspired classes to Silver&Fit fitness facilities and members nationwide.

Through the HOT HULA fitness MATUA program, fitness facilities contracted with Silver&Fit can offer the 45-minute class inspired by the dances of the Pacific islands. The class focuses on increasing core strength and definition to help older adults with balance and fall prevention. Facilities providing this unique experience for older adults may benefit by attracting new members seeking alternative exercise class options, potentially enhancing facility revenues.

Since 2007, Silver&Fit has offered health plans fitness and health education activities for their Medicare-eligible members and group retirees who join Silver&Fit to improve their quality of life and reduce health risks through regular exercise. The program provides eligible members with a fully or partially subsidized fitness membership through a broad network of over 11,000 contracted fitness facilities nationwide, including national chains and YMCAs, as well as smaller, local community exercise centers.

“Our mission is to empower individuals to live healthier and longer lives,” said Silver&Fit Vice President Brett Hanson. “We’re excited to offer the HOT HULA fitness MATUA experience because it gives facilities the opportunity to offer their members a unique and engaging way to improve their health, and it offers our members something fun and different in terms of exercise.”

Silver&Fit offers three levels of group exercise programming created to target participants across a range of fitness levels—from those who may require chair exercises to the athletic, older adult who is already fit and active. Through HOT HULA fitness MATUA, members of all fitness levels can experience how Polynesian dance helps to increase core strength through low-impact and easy-to-follow exercises.

According to Stella Escario-Doiron, president of Anna-Rita Sloss Enterprises, LLC, HOT HULA fitness MATUA helps facilities make a positive difference in the lives of older adults by providing a fun and effective workout that ignites and supports members’ passions for dance.

“After seeing the success of our HOT HULA fitness program, which had grown to over 3,000 classes per week throughout the world, we wanted to give the gift of hula dance to the growing population of older adults by creating the HOT HULA fitness MATUA program,” said Escario-Doiron. “Silver&Fit was the linchpin to helping us connect with this older audience.”

Silver&Fit instructors seeking to teach HOT HULA fitness MATUA or organizations wishing to provide HOT HULA fitness MATUA classes can send inquiries to stella(at)anna-rita(dot)com or call (949) 371-5419.

About HOT HULA Fitness MATUA
HOT HULA fitness® MATUA is a total body workout for older adults of all fitness levels. Inspired by dances of the Pacific islands, it is set to the sounds of Polynesian drum beats fused with funky reggae music, resulting in a modern, hip fitness workout. Utilizing her passion, knowledge and heritage, Anna-Rita created HOT HULA fitness MATUA after the success of HOT HULA fitness. HOT HULA fitness MATUA was launched in 2014.

About the Silver&Fit Exercise & Healthy Aging Program
The Silver&Fit® program is an exercise and healthy aging program providing unique fitness and health education activities for Medicare beneficiaries and group retirees. Silver&Fit members have access to: no-cost or low-cost memberships at a participating, contracted fitness club or exercise center, or to the Silver&Fit Home Exercise program for those who prefer or need to work out at home;SilverandFit.com, a website providing health tools and resources specifically designed for older adults; The Silver Slate® newsletter; and a toll-free customer service hotline. For more information, visit http://www.ASHCompanies.com or call 800-848-3555. Follow us on Facebook at http://www.facebook.com/SilverandFit, YouTube at http://www.youtube.com/silverandfit, Pinterest at http://www.pinterest.com/silverandfit, Twitter at @SilverandFit and Instagram at @SilverandFit.

The Silver&Fit program is a product of American Specialty Health Fitness, Inc., a subsidiary of American Specialty Health Incorporated (ASH).

About American Specialty Health
American Specialty Health Incorporated (ASH) is one of the nation’s premier independent and privately-owned specialty health services organizations, providing specialty health care networks and programs, fitness and exercise programs and population health solutions for health plans, insurance carriers and employer groups. Operating from offices in San Diego, Calif., Southlake (Dallas), Texas, Carmel (Indianapolis), Ind., and Columbia, S.C., ASH has more than 1,200 employees and administers services for more than 34 million members nationwide. Additional products offered through ASH and its subsidiaries include Healthyroads®, FitnessCoach™, Active&Fit®, ExerciseRewardsTM and others. For more information about ASH, visit ASHCompanies.com or call 800-848-3555. Follow us on LinkedIn or Twitter at @ASHCompanies.

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