Shopping App ‘Dressli’ Launches From Stealth, Brings End To Shopping Alone On Mobile Devices

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Dressli is the simple, intimate way friends & family can instantly chat and shop together across popular retailers including NastyGal, FreePeople, Bed Bath & Beyond, OneKingsLane, Nordstrom, and hundreds more.

Dressli today launched its virtual mall shopping app aimed at putting an end to shopping alone online. Dressli has reimagined a more genuinely personal mobile shopping experience built around conversations. Combining messaging with a one-stop shopping directory, Dressli’s platform allows people to chat style from any device by simply swiping product images into live-chat conversations. With a single touch, Dressli users can invite friends and family into a private chat to discuss items from a wide spectrum of e-retailers including ASOS, Neiman Marcus, Farfetch, Wayfair, Restoration Hardware, and hundreds more. Dressli also serves as a new intimate channel for consumers to connect with retailers and stylists around the world. Download the Dressli app:

Forrester Research predicts that consumers will spend $89 billion shopping online during the holiday season this year. 30 percent of those purchases will be mobile, meaning there’s roughly $30 billion that will be spent on mobile devices between Black Friday and the end of the year. This represents a lot of independent purchases people typically make alone; those days are over. With a platform built around rich, intimate conversations, Dressli addresses the ‘alone factor’ by giving friends and family an easy way to shop together from anywhere.

“We’ve learned a lot from the many impressive mobile-social commerce startups that ‘personalize’ the consumer experience using intelligent algorithms and social media curation,” said Dressli co-founder Joseph Nejman. “Our unique approach is all about enabling authentic human interactions. Whether its input from a friend, family member, or professional, Dressli is personalized through trusted human connections participating in the shopping experience.”

Dressli is built by ShareRails, a company backed by Eric Schmidt’s TomorrowVentures and Grace Beauty Capital, the latter focused on innovative consumer retail companies like Birchbox and Warby Parker. Dressli is led by cofounders Joseph Nejman, a former Googler, and Dmitry Chourpo, a serial entrepreneur who previously built and sold FashionFinder to ASOS. Leveraging Chourpo’s success, ShareRails validated Dressli’s concept of a collaborative shopping platform with a personal styling tool licensed by ASOS; successfully used for the past four months to improve customer engagement and help drive better purchase decisions.

“Dressli offers retailers a unique opportunity to offer a higher touch to an increasingly digital audience,” said Frank Fazzinga III, Managing Principal of Grace Beauty Capital. “We understand the important role of human interaction in traditional department store shopping and recognize this unfilled void in e-commerce. Dressli is well positioned to help retailers expand personal connections with mobile shoppers and be a real growth driver and accelerate growth in this rapidly evolving omni-channel market.”

How It Works

People can invite friends and family into Dressli simply by sharing a link that directly brings them into a private chat where they can share and discuss products. While shopping the expansive Dressli catalogue, people easily add items into the chat conversation. Clicking the buy button brings you directly to the retailer.

About Dressli
Dressli is the shopping app putting an end to shopping alone on mobile devices. With Dressli, users can invite friends and family into a private chat to exchange opinions on items from popular retailers like NastyGal, FreePeople, Urban Outfitters, ASOS and countless more. Dressli is backed by Eric Schmidt’s TomorrowVentures and Grace Beauty Capital. To download the app, visit; to learn more or use the web app, visit

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