Los Angeles, CA (PRWEB) November 24, 2014
The Zerran Technical Team is proud to announce that the entire 100% vegan professional haircare lineup is GMO-free. All of Zerran’s vegan proteins are USA or Canadian-produced, and certified free of Genetically Modified Organisms according to legal certificates from US ingredient producers. A genetically modified organism (GMO) is an organism whose genetic material has been altered using genetic engineering techniques, and is a source of concern for many consumers.
"We have been listening to our loyal styists and their clients, and we feel strongly that this is the right decision to make in order to support our customers," says Steven Sauté, president of Zerran International. "Many consumers and stylists alike are deeply committed to non-GMO foods for their health, and many are seeking a completely GMO-free home and lifestyle for core belief reasons," says Cindy Van Steelandt, Director of Marketing, "We are delighted to offer our entire professional product line as the thoughtful choice for discerning professionals and consumers both."
Zerran's full product line can be viewed at http://www.zerran.com. Products are available for purchase at professional salons and beauty supply stores nationwide.
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About Zerran International
Zerran International Corporation is a privately owned manufacturer and global distributor of Zerran Hair Care products for the professional salon industry since 1986. Driven by thoughtful innovation, the company formulates and delivers 100 percent vegan shampoos, conditioners and styling products utilizing renewable botanical extracts and essential oils married to hardcore science. Zerran International Corporation is headquartered in Los Angeles, California.