Believe Entertainment Group And Jay Mohr Debut Second Season Of "Money Where Your Mouth Is"

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Top performing game show series, hosted by Jay Mohr, returns to Hulu for Season Two with anchor brand partner Campbell’s

Money Where Your Mouth Is logo

We’ve turned what guys do into a competition with stakes and a game format.

Today Believe Entertainment Group (BE) debuted Season Two of “Money Where Your Mouth Is,” an original game show series on Hulu and Hulu Plus hosted by comedian, actor, radio host and best-selling author, Jay Mohr. The series is financed by Believe Entertainment Group, executive produced by studio partners Dan Goodman, William H. Masterson III and Danny Fishman, along with Lowell Mate, Barry Katz and Mohr, produced by Andrew Egiziano, and directed by John Crane and Erik Wong. Campbell’s has returned as the anchor brand partner for Season Two, which is now available to stream on Hulu (Hulu.com/MMI).

A game show for the man’s man, Money Where Your Mouth Is sees lifelong friends wager their most prized possessions and go head-to-head to take the items from one another in a harrowing battle of “man wits.” Three rounds of competition include everything from identifying movie quotes and obscure trivia to physical challenges and debating some of the greatest questions that plague mankind, the kind of knowledge every guy uses as the true measure of their manhood.

Jay Mohr said, “Besting their buddies is what guys do and it’s something I know well. I’m thrilled to be continuing on with ‘Money Where Your Mouth Is’ and to see it really come into its own. I’m excited to be a part of it and grow with it.”

The first season of Money Where Your Mouth Is debuted strong on Hulu and was among the top game shows of Winter 2013-14; the series also ranked among the top 40 shows with M25-44 for eight weeks straight on the streaming service*. New for Season Two is an enhanced set, an extended “Man Knowledge” trivia round and overall extended game play, and new components including “Girl Knowledge” – questions that “no real man should know the answer to” and when answered correctly, set the contestant back to zero.

William H. Masterson III, co-founder of Believe Entertainment Group, said, “It’s just fun. We’ve turned what guys do into a competition with stakes and a game format. This show strikes a chord with men of all walks of life by tapping into a universal guy theme: best friends one-upping their buddies and competing over guy knowledge.”

Campbell’s is returning as anchor sponsor, having had success reaching and engaging the company’s core male audience in Season One as well as leveraging its NFL partnership with football-themed content. New companion content and behind-the-scenes clips will be featured in Season Two along with custom integrations including branded scoreboards, lower third graphics and pre-rolls to promote and support the show and new Campbell’s flavors.

Money Where Your Mouth Is is the latest of Believe Entertainment Group’s multiple-season shows; the studio recently debuted third seasons of tentpole series The LeBrons with LeBron James and In the Booth with DJ/Producer Tiësto.

“We are creating franchises,” said Dan Goodman, co-founder, Believe Entertainment Group. “With ‘Money’ and our other shows, we’ve turned a corner from one-off projects to developing long-term content platforms and building something that will endure. By creating consistent audiences and building content and brand partnerships over time, we are a company providing the ability to create a digital model with longstanding franchises.”

Believe Entertainment Group is financing, selling and distributing Money Where Your Mouth Is Season Two to a worldwide audience, including Jay Mohr’s social networks on Facebook and Twitter.

About Believe Entertainment Group
Believe Entertainment Group is a New York-based digital entertainment company producing high-profile content in partnership with elite talent and leading brands through a variety of digital outlets such as web, mobile, VOD and social media. Believe Entertainment Group has launched a steady stream of recent projects including: @EpicEDM, a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that is the first studio-originated content series designed specifically for the Twitter platform; seasons two and three of The LeBrons, an original, animated Web series with two-time NBA champion and four-time league MVP LeBron James, on Xbox LIVE (the-lebrons.com); seasons two and three of In the Booth, a documentary-style series with DJ/Producer Tiësto (youtube.com/Tiesto); Money Where Your Mouth Is, a new, original game show series hosted by comedian, actor, radio host and author, Jay Mohr, that was ranked the top game show of Winter 2013-14 on Hulu and Hulu Plus (Hulu.com/MMI); and Inspired: by Sabrina, a new women’s lifestyle show hosted by HGTV star Sabrina Soto. Previous projects include a lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, TBE, distributed through and in partnership with AOL (cambio.com/tbe). Believe Entertainment Group is known for its trailblazing 2011 premiere of The LeBrons on YouTube with brand partners HP, Intel, Bing, Sprite and Nike, distributed through LeBron’s Facebook, Twitter and a dedicated section of LeBronJames.com.

In 2010, Believe Entertainment Group formed an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms.

Believe Entertainment Group is led by Dan Goodman and William H. Masterson III, co-founders of the studio, and Danny Fishman, who joined the company as partner in 2013. The company signed an investment deal with ITV plc in September 2014.

Goodman and Masterson have launched previous digital entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon Comedy (youtube.com/sethcomedy) with Family Guy creator Seth MacFarlane and meinspace.com, an online effort to support Sacha Baron Cohen’s Bruno, as well as original short-form content with the world famous improv troupe, The Second City among others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as Intel, Sprite, Nike, P&G, HP, J&J, Microsoft, Acer, McDonald’s, U.S. Army and Dell, among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Facebook, Twitter and iTunes.

About Jay Mohr
Comedian, actor, radio host and best-selling author, Jay Mohr has been performing stand-up comedy since he was 16 years old. With a career that has spanned over three decades, Jay has become an artist that is very difficult to define. Never wanting to rest on his accomplishments, Jay has always pushed himself to be more than just a comic.

After landing his dream job of Saturday Night Live, and launching his career with Tom Cruise in Jerry Maguire, he has appeared in over 200 episodes of network television and over 25 feature films working with a plethora of Academy Award winning actors, including Christopher Walken, Renee Zellweger, Al Pacino, Angelina Jolie, Kevin Spacey, Helen Hunt, Cuba Gooding Jr, Ellen Burstyn, Forest Whitaker, Kim Basinger, Matt Damon, and Clint Eastwood.

Currently, his podcast Mohr Stories is one of the most listened to digital podcasts in the world and his national radio show, Jay Mohr Sports, is syndicated in over 165 markets and growing faster than any radio show in history.

*Source: Hulu Internal, Dec 2013 – Jan 2014, M25-44 composition rank among registered users

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Gretchen Wagner
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