“This is a great example of an open platform with integrated, innovative solutions, that can simplify the marketer’s experience and help grow their business." - John Stetic, Group Vice President of Product for Oracle Marketing Cloud
San Mateo, CA (PRWEB) November 24, 2014
Mintigo, a leading enterprise predictive marketing platform, announced today that it has launched a native predictive marketing and lead scoring application built into the Oracle Marketing AppCloud. This new application enables real-time predictive marketing, including robust data enrichment and predictive lead scoring, directly into Oracle Eloqua, a component of Oracle Marketing Cloud. Mintigo enables Oracle Eloqua customers to easily enrich data, predictively prioritize sales leads, create segments, and run targeted micro-campaigns. The combined value of Mintigo and Oracle Eloqua helps marketers rapidly identify ideal prospects and convert them into customers.
With Mintigo’s predictive marketing application for Oracle Marketing AppCloud, marketers can find buyers faster without ever leaving Eloqua’s campaign canvas. Mintigo’s unique strengths are data and predictive analytics, which help marketers learn the intent of a buying decision long before it is made. With data from seventy million individuals across seven million companies yielding thousands of granular marketing indicators, Mintigo’s capabilities enable marketers to accurately predict the intent and fit of the potential buyer. Mintigo provides complete visibility into the data and decisions that drove a prediction, giving marketers a deeper level of understanding of their prospect universe and needs.
“Mintigo has built a native and integrated solution on our Oracle Marketing Cloud that can help deliver predictive marketing and lead scoring,” said John Stetic, Group Vice President of Product for Oracle Marketing Cloud. “This is a great example of an open platform with integrated, innovative solutions, that can simplify the marketer’s experience and help grow their business.”
Oracle Marketing Cloud customers can visit the Mintigo Topliners community site to install the application and begin implementing Mintigo predictive marketing in Eloqua.
“Modern marketing in the enterprise is driven by data and insights. Mintigo brings data and predictive analytics directly into the Oracle Marketing AppCloud. I am excited Mintigo is the first predictive marketing application natively built using Oracle Marketing AppCloud,” said Tal Segalov, Mintigo Co-founder and Chief Technology Officer.
Mintigo is a Gold-level member of Oracle Partner Network (OPN).
To learn more, please visit http://www.mintigo.com/predictive-lead-scoring-for-eloqua.
About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With the Oracle Marketing AppCloud customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.
Mintigo is the leader in enterprise predictive marketing. Mintigo’s machine learning model uses big data and predictive analytics to discover ideal prospects, personalize content for lead nurturing, and provide insights that shorten the sales cycle. Mintigo’s predictive marketing platform helps enterprise marketing and sales teams find buyers faster. To learn more about Mintigo, please visit http://www.mintigo.com.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.
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