eGlobal Central Uses ShopSocially’s Referral Marketing Solution To Push Sales Conversion Rate To 30.59%

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Europe’s leading online store for low-price branded consumer electronics and gadgets, eGlobal Central is seeing a high sales conversion rate of 30.59% from social referral traffic on its site. Social sharing of purchases, site referrals and viral email acquisition modules from ShopSocially’s referral marketing solution are generating these social referrals for eGlobal Central's EU website.

ShopSocially Social Connect App on eGlobal Central EU
“ShopSocially’s referral marketing solution is helping us generate valuable customer referrals and earn a healthy referral business" - Kathy Ngai, eGlobal Central EU

Leading online store for low-price branded consumer electronics and gadgets, eGlobal Central EU is using ShopSocially’s referral marketing solution to generate social referrals for its site. By encouraging website visitors to refer eGlobal Central’s website to their friends and sharing their purchases on social media, eGlobal Central is driving high quality referral traffic to the website which is converting at a high rate of 30.59%.

“Value-priced, branded consumer electronics and an excellent shopping experience on our site ensures that our customers are always happy and refer us to their friends,” said Kathy Ngai of eGlobal Central EU, “ShopSocially’s referral marketing solution is helping us generate valuable customer referrals and earn a healthy referral business.”

eGlobal Central is using the below three modules from ShopSocially’s referral marketing solution to drive social referrals:

1) By using the Social Connect App, eGlobal Central is enabling viral email acquisition on its site. Users are offered an incentive to connect with the eGlobal Central brand on Facebook and share their email address. As users connect, they create a social post on Facebook recommending the eGlobal Central brand to their friends. Referral traffic from these social referrals is converting at a high rate of 30.59% on eGlobal Central site.

2) Customer delight is at its peak when customers finish their purchase and are most likely to share it with their friends. eGlobal Central is leveraging this insight from purchase psychology to drive social referrals. By using ShopSocially’s Share-a-Purchase app, they are encouraging customers to share their purchases on social media. 10.79% of eGlobal Central customers are sharing their purchases via this method. Traffic from these social referrals is converting at a rate of 18.78% on eGlobal Central website.

3) Recommendations from friends and family are the most trusted source of advertising for marketers. By using ShopSocially’s Refer-a-Friend app, eGlobal Central is generating friend referrals from website visitors. 2.83% of website visitors are using this app to refer eGlobal Central to their friends via Facebook, Twitter or personalized emails.

Social referrals generated via the above methods are also turning into excellent customer reviews for eGlobal Central. ShopSocially’s Trending Products app is pulling these reviews generated during social sharing of purchases in a gallery view highlighted on eGlobal Central’s Facebook page. Happy customers are sharing their purchases with comments like, “An absolute top camera at an absolutely incredible price at eGlobal Central”, “Good Seller, Fast Delivery” and many more.

Earned media in form of customer referrals is the most cost-effective and ROI-impacting form of advertising for marketers today. Customer referrals shared on social media spread rapidly resulting in viral spread of the brand. Socially referred customers rely on the credibility of their friends’ recommendations and hence convert at a high rate, as seen on eGlobal Central’s website.

“Marketing today does not stop at converting a website visitor into customer. Earning a positive referral from customers has become the coveted prize for marketers now,” commented Jai Rawat, CEO of ShopSocially. “We are happy to see that our referral marketing solution is turning eGlobal Central customers into brand ambassadors and driving meaningful uplift in sales conversions.”

About eGlobal Central:
eGlobal Central is a global online shop for all brands of consumer electronics and gadgets sourced from all over the world. eGlobal Central provides the best price possible for each item listed on site and ensure that shopping on site could be fun, cheap and stress free. All products on eGlobal Central are 100% original and brand new, with no hidden cost. eGlobal Central has an extensive supplier networks worldwide through which they can offer low and competitive prices across all electronic products.

About ShopSocially:
ShopSocially is a one-stop social, referral and retention solution for marketers. Leading brands like Crabtree & Evelyn, CafePress, Zipcar, Ulta, Beretta etc. are using ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.

ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.

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Vibhushan Waghmare
ShopSocially
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