Appticles Partners with Zemanta to Increase Mobile Engagement for Publishers on the Web

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HTML5 mobile content packaging platform partners with content recommendation tool for publishers to boost readership engagement on the mobile web.

HTML5 has become a viable technology to be used when packaging various content sources into apps that run smoothly within the browser, hence making the App Store submission a redundant operation.

Appticles.com, the HTML5 publishing platform, announces a partnership with Zemanta, the builders of content discovery and audience development tools, to enable publishers to reach engaged communities and extend content to new readers.

Only a few months after releasing the 2.0 version of their Wordpress Mobile Pack plugin (http://bit.ly/1xTt8vH), now reaching a total of 650,000 downloads, Appticles includes support for Zemanta’s own content recommendation plugins: Editorial Assistant (http://bit.ly/1vxTIdz) and Related Posts (http://bit.ly/1r06csG).

Ciprian Borodescu, CEO at Appticles explains: “It makes perfect sense to allow bloggers that are using both Wordpress Mobile Pack and Editorial Assistant to increase the visibility of the related content on their mobile web application. Because mobile means more than just screen size, we have to look beyond responsiveness when engaging readers in a meaningful way. A resounding precedent has been crafted a couple of years ago when Financial Times proved the entire publishing industry that it is possible to succeed with their HTML5 app outside an App Store. Today, HTML5 has become a viable technology to be used when packaging various content sources into apps that run smoothly within the browser, hence making the App Store submission a redundant operation.”

“We're happy to have Editorial Assistant and Related Posts supported in WP Mobile Pack. This brings more visibility to our related content recommendations, especially on mobile devices, where we know that readers spend so much time these days.” said Boštjan Špeti, founder and CPO at Zemanta.

The partnership between the two platforms provides bloggers with increased engagement for their mobile readership when it comes to related content recommendation which can be accessed instantly, without scrolling infinitely until reaching the end of an article. This way, readers will have the possibility to browse through more relevant content with ease, leading to a better reading experience which easily translates into returning visits.

About Zemanta
With a suite of WordPress plugins and browser extensions, Zemanta provides content recommendations to authors in the form of stock images, in-text links, and related articles. Zemanta also owns and operates the first dedicated demand side platform (DSP) for Content and Native Ads, enabling publishers to reach their total potential audience through paid distribution. Zemanta currently has 600,000 publishers that use its technology, ranging from the AP, Forbes and VentureBeat to tens of thousands of blogs on WordPress and Typepad. Founded in 2007, Zemanta is based in New York, San Francisco, and Ljubljana, Slovenia. It is venture funded by Union Square Venture, Eden Venture, T.A.G. The Accelerator Group, and Seedcamp. For more information on Zemanta please visit http://zemanta.com or contact us at partners(at)zemanta(dot)com.

About Appticles
Appticles.com is a platform that helps bloggers, publishers and other content creators to package their existing content into cross-platform mobile & tablet web applications (iOS, Android, Windows 8, BB10, FirefoxOS, Tizen). The team at Appticles.com has been through Startupbootcamp (Europe's leading accelerator program for startups) and it is funded by LAUNCHub (a seed fund supporting the most promising digital startups in Southeastern Europe). For further information, please visit http://www.appticles.com or contact us at contact(at)appticles(dot)com

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Ciprian Borodescu
Appticles
+44 2032863752
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