Laurie Ann Goldman Dives into Insightpool

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Former Spanx CEO and Coca-Cola Licensing Exec joins Insightpool Board of Advisors

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"Insightpool is helping some of the most innovative companies generate this value in a simple, effective way that scales quickly," said Laurie Ann Goldman.

Insightpool, the audience cultivation and conversion platform, today announced that Laurie Ann Goldman has joined the company’s Board of Advisors. Goldman, who served as CEO of Spanx for over a decade, will be assisting the Insightpool senior team with strategy and consumer brand intelligence. Goldman helped fuel the meteoric rise of Spanx from a spunky startup to a globally recognized powerhouse brand, and brings a valuable understanding and expertise of how Insightpool software can truly help companies connect with their audience and drive real results.

“Laurie Ann is one of the best business builders in our city, bar none,” says Devon Wijesinghe, Insightpool CEO. “Her ability to strategically implement products and ideas at scale is incredible. I’m really excited to have her join us.”

Very few CEOs are able to transition businesses from the early stages to large sustainable brands. Goldman has done it twice. Before her success at Spanx, Goldman took the sleepy trademark protection program at Coca-Cola and transformed it into a billion dollar lifestyle brand by licensing in categories from clothing and hardgoods to gifts and collectibles and more, including the now famous Coca-Cola Polar Bear.

Goldman’s skills will help Insightpool carve out a new category with its technology—honing in on what their target customers really need in the midst of a crowded market.

“It will be fun to go from shapewear to software!“ Goldman says as she discusses her new role. She adds, “The name of the game is to get true ROI on marketing dollars spent on social media. This has previously been a struggle for companies, but now Insightpool is helping some of the most innovative companies generate this value in a simple, effective way that scales quickly. The writing is on the wall for Insightpool’s success.”

As Insightpool enters its growth stage behind their recent $4M Series A Round of funding and release of the new 2.0 version of the Insightpool platform, Goldman’s expertise will be valuable in helping the company expand its already successful roster of clients and guiding Insightpool into new markets.

About Insightpool

Insightpool is the audience cultivation and conversion platform used by the world’s most innovative companies. Insightpool’s platform intelligently predicts the ideal people and precise actions to drive measurable impact. Through proprietary predictive analytics technology, Insightpool leverages demographic data, identifies and activates brand advocates to optimize network effects and real ROI conversion. Launched in 2013, Insightpool is headquartered in Atlanta, Georgia. Our technology is deployed by the world’s biggest brands, including Coca-Cola, The Home Depot and Warner Brothers. Discover more at http://www.insightpool.com.

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Doug Freeman
Jones-Dilworth, Inc.
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