Fat Brain Toy Co. Leads the Specialty Toy Industry with Three Toy of the Year Nominations

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Squigz, Peek-A-Doodle Doo, and pipSquigz to compete with industry heavyweights for The Toy Industry Association’s Top Award.

Fat Brain Toy Co Announces Three Finalists for Toy of the Year

Fat Brain Toy Co Announces Three Finalists for Toy of the Year

“Winning this award is the equivalent of winning the Super Bowl of Toys,” said Co-Founder Mark Carson. “Capturing three nominations cements Fat Brain Toy Co. as an emerging leader in the industry."

Fat Brain Toy Co., a national leader in the specialty toy industry, has three finalists for the Toy Industry Association’s annual Toy of the Year Awards. The Toy of the Year (TOTY) Awards honor the greatest and most innovative toys developed each year in twelve categories. Winners in each category then have the opportunity to win the People’s Choice Award based on consumer voting in addition to one overall Toy of the Year.

Fat Brain Toys’ three finalists are unusual for multiple reasons. First, the competition for this prestigious award is extremely intense with over 520 companies submitting nominations for selection. Fat Brain Toy Co., an independently owned specialty toy company, is competing with industry giants Mattel, Hasbro, Spin Master, LEGO and VTech. Additionally, considering the current trend in toys towards electronics and licensed characters, Fat Brain Toy Co. achieved three nominations without a single licensed property or battery.

Fat Brain Toy Co. finalists include Squigz, the popular, “suction construction” toy, is nominated for Specialty Toy of the Year. Peek-A-Doodle Doo, a “my first memory game” nominated for Game of the Year, and pipSquigz, the ultimate “keep their attention toy” is nominated for the Infant/Toddler Toy of the Year Award.

“Winning this award is the equivalent of winning the Super Bowl of Toys,” said Co-Founder Mark Carson. “Capturing three nominations cements Fat Brain Toy Co. as an emerging leader in the industry. We cannot thank the committee enough for recognizing the innate qualities of our toys.”

Finalists were selected by nomination committees comprised of 10 to 15 experts knowledgeable of each respective category. The nomination committee members represent a cross-section of retail buyers, journalists, toy specialists, and professionals such as developmental psychologists and play therapists.

About Fat Brain Toys:
Fat Brain Toys is an Omaha based retailer and developer of unique specialty toys, games and gifts. With over 7,000 toys available for purchase online, Fat Brain Toys is one of the largest and most respected toy retailers in the world. For more information on Fat Brain Toys visit http://www.fatbraintoys.com/about_us/presskit.pdf

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Matt Hansen
@FatBrainToys
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