“Our goal is to help clients experience the perfect engagement whether it’s brainstorming financing ideas, researching places to pop the question, or even suggesting a few spots to hide the ring.
(PRWEB) November 25, 2014
Today Robbins Brothers, The Engagement Ring Store announced its holiday brand marketing campaign, Giving = Getting which provides tips and support, special “no interest” financing until January 2017, an in-store scratcher promotion and social media giveaways for engagement ring shoppers. The destination retailer is known for providing customers with personalized service, detailed education, and a large selection of engagement rings, wedding bands, and loose diamonds.
Robbins Brothers is also known for its real-life approach to creative ad concepts, striving to help the hopeful groom plan and execute a flawless marriage proposal from picking the ring to popping the question. The company’s commercials recently began airing on radio, TV and digital platforms targeting prospective customers in Los Angeles, San Diego, Houston, Dallas-Fort Worth and Seattle.
The radio ads entitled “Be That Guy” offer a humorous look at failed past holiday gift giving. The spots share tips and support to the hopeful groom who is encouraged to give his girlfriend the perfect gift, while getting the girl of his dreams in return. Complementary digital and TV spots, “Hide It” and “Dreamer” capture the nervousness, excitement, joy and relief associated with the moments leading up to and after the proposal.
“Hide It” showcases the anxiety the groom-to-be faces when remembering where he concealed the engagement ring between the time of purchase and the marriage proposal. “Dreamer” shows a woman with her best friend at lunch, as she envisions all the happiness her future holds while lost in the beauty of her engagement ring and the symbolism it entails.
As part of the new campaign, Robbins Brothers offers in-store engagement ring shoppers a chance to win a $10,000 cash prize and other gifts, and will host social media contests on its Twitter and Instagram pages.
“We’re always looking for fun and creative ways to give our customers a little something extra, even if it’s just moral support,” said CarolAnne Stevenson, director of brand and customer experience for Robbins Brothers. “The holidays are all about giving and sharing the love, and our goal is to help clients experience the perfect engagement whether it’s brainstorming financing ideas, researching places to pop the question, or even suggesting a few spots to hide the ring.”
For more information on the Robbins Brothers Giving = Getting campaign, please visit http://www.RobbinsBrothers.com.