Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Lancôme Advances Online Personalization by Showcasing Products on Skintones
  • USA - English


News provided by

TAAZ

Nov 25, 2014, 09:30 ET

Share this article

Share toX

Share this article

Share toX

L’Absolu Rouge in Cherrywood Luxe featured on different skintones.
L’Absolu Rouge in Cherrywood Luxe featured on different skintones.

San Diego, Calif. (PRWEB) November 25, 2014 -- Sight Commerce, the company powering the visual commerce revolution, announced today that the world’s leading luxury beauty brand, Lancôme, has launched INFINITE, its cloud-based visual commerce solution, on http://www.lancome-usa.com. The partnership is already having a major impact on Lancôme’s sales, and is transforming the way women shop for cosmetics online.

“Humans are wired to learn visually, and we have repeatedly shown that customers buy more when they see products they like on faces representative of who they are”

Post this

For the first time, a customer can select a new lipstick – or any cosmetic product - online and immediately understand how the color looks on her skintone. Lancôme shoppers click through a selection of models, choosing one that represents the shopper’s skintone. INFINITE then allows the consumer to browse the Lancôme products and see each product applied on that model. The shopper immediately sees how each cosmetic product will look on her.

Historically, women have gone online to replenish the beauty products they already know and love. Experimenting with the season’s newest products or colors meant a trip to the nearest department store. It was simply too difficult selecting a new shade or product online, knowing it could end up in the dreaded “lipstick drawer” with all the other unused products.

Now, the risk of choosing a new lipstick online is eliminated, thanks to INFINITE. And shopping for beauty just got a lot simpler. Any time, any place, the shopper can privately see how the products will look on her. This not only gives the consumer the confidence to make a purchase decision online, but it gives her comfort that when the products arrive, they will look beautiful on her. Stress is eliminated and shopping for beauty is fun once again.

Sight Commerce believes faces and visual inspiration is key to commerce, online and in-store.

“Humans are wired to learn visually, and we have repeatedly shown that customers buy more when they see products they like on faces representative of who they are,” says Vipanj Patel, Sight Commerce CEO. “We are at the beginning of the visual commerce revolution, and it’s going to strain the retailers who are not prepared. Lancôme has the vision and the leadership that is enabling the brand to get out in front of the sea change that is about to hit the retail industry.”

Already the world’s largest beauty brand, Lancôme continues to push the industry forward with cutting edge innovation.

“For Lancôme, luxury means outstanding service and constant innovation to exceed our customers’ desires. It’s rare to find a partner who can deliver on that promise and actually have a significant impact on your business and sales,” states Alessio Rossi, VP, Interactive and E-Business Marketing at Lancôme USA. “We are very excited about this partnership and at the innovation we are collaborating on with Sight Commerce."

As retailers optimize their online shopping experience, products like INFINITE will go a long way to eliminating buyers remorse, says Patel. In addition to beauty products, Sight Commerce technology is used for fashion accessories such as eyewear, jewelry, and accessories.

“In today’s busy lifestyle, we know shoppers are increasingly going online, saving time, money, and hassle,” says Patel. “They expect the same quality of experience online or in the store. With INFINITE, our clients can now exceed those expectations by delivering highly personalized and visually inspiring experiences that are omni-channel.”

About Sight Commerce
Sight Commerce is powering the visual commerce revolution with its cloud-based solutions for retailers. The company generates millions of images to help retailers inspire their consumers, understand their shopping preferences and increase sales by creating confidence in the consumer’s purchase decision. Sight Commerce is based in San Diego, Calif., and can be found online at http://www.sightcommerce.com.

About Lancôme, French Excellence
Founded in 1935 by the visionary pioneer Armand Petitjean, Lancôme immediately performed in selling perfume, beauty care and make-up to an international clientele. Today, the brand is present in 130 countries, with 20,000 beauty advisers in as many points of sale relaying a message of French excellence, with great services and iconic products (Tresor, La vie est belle, L'Absolu Rouge, Hypnose mascara, Teint Idole, Advanced Genifique, Visionnaire, Absolu L'Extrait, etc.). Lancôme affirms that happiness is the most attractive beauty and offers every woman the possibility to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science with major innovations. The luxury cosmetics house is represented by inspired - and inspiring - ambassadresses (Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Daria Werbowy and now Alma Jodorowsky). Day after day, Lancome's ambition is that every woman who comes to Lancôme to be more beautiful leaves happier.

Nikki Beary, TAAZ, http://www.taaz.com, +1 3036450511, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.