Northbound Welcomes Eloise Gene-Black

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Eloise Gene-Black joins Northbound as a new Business Development Representative

Northbound Treatment Services has announced that Eloise Gene-Black has joined the organization. Northbound’s President and CEO, Mike Neatherton said, “first Hallie and now Eloise. It feels like we hit the daily double,” Having worked with Eloise for years at the Betty Ford Center Neatherton said “I knew the type of professional we were getting, but more importantly, I knew the type of person we were getting. Eloise is a perfect fit for Northbound.” Widely respected in the alcoholism and drug dependency industry, Eloise Gene-Black brings to her Northbound role as a business development representative and referral relations specialist, a passion for providing clients, families, and referents with the care and service they need, and the respect they deserve.

“I love the clarity of the Northbound mission and the core values of the organization; and the opportunity to tell the Northbound story was one I couldn’t pass up,” says Gene-Black.

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