Brightline Interactive Creates A Very Special Snowflake e-Book

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Brightline Interactive Brings Best-Selling Children’s Book, A Very Special Snowflake, to Life -- Available Now Through iTunes.

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What Brightline has done with A Very Special Snowflake truly qualifies as a literary experience.

Just in time for the holidays, Brightline Interactive brings the interactive children’s book, A Very Special Snowflake, to iTunes. Having restored Don Hoffman’s best-selling title with a series of interactive features, Brightline is attracting a new generation of readers and broadening the initial paperback’s success. Since its original release by Scholastic, this holiday treasure has sold more than one million copies in paperback worldwide. In its first week, the new interactive experience has already reached the top fifty in paid iPad book sales. It’s available for purchase on iTunes for $2.99, exclusively for the iPad (

To differentiate this eBook from traditional titles, Brightline infused creative technology into a series of in-app games to complement the beautiful illustrations and animations. Among these is “Create Your Own Scene” which offers readers a chance to craft their own snow-filled landscapes, and “Hide-and-Seek” which allows readers’ to insert and search for their own face within the illustrations. Brightline also incorporated the use of the iPad’s accelerometer, giving readers the ability to change the direction of the snowfall by tilting the iPad in either direction.

“A Very Special Snowflake was the perfect book for interactive development because it had so many existing elements that we were able to creatively reimagine,” said Brightline CEO and CCO, Erik Muendel. “We’ve worked tirelessly to create a literary experience that children can engage and immerse themselves in and I believe this app absolutely delivers.”

Don Hoffman has been pleased with the results and is excited about its prospects. “What Brightline has done with A Very Special Snowflake truly qualifies as a literary experience,” began Hoffman. “They’ve added depth to the story and its characters without compromising the original version’s integrity and given the story a life of its own.”

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About Brightline Interactive
Brightline reimagines technology for consumer brand experiences through place-based interactivity. Brightline creates, builds, and produces fun digital experiences for global brands at major sporting events, entertainment venues and public location-based properties for automotive, CPG, technology, airlines, beverages and other products and services. Headquartered in Alexandria, VA, Brightline is committed to creating innovative, viral and scalable brand activations.

About Don Hoffman
Don Hoffman is an Emmy Award-winning children's book author and a Society of Children's Book Writers and Illustrators (SCBWI) fellow. His previous books include Billy is a Big Boy and A Very Special Snowflake. Hoffman's other credits include television reporter, and director of communication and public affairs in Milwaukee, WI, for one of the nation's largest urban school districts. He makes his home in New York City, and enjoys presenting exciting, interactive, informative, and whimsical presentations to children in schools, bookstores, and libraries.


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Jay Selig
Brightline Interactive, LLC
+1 (703) 348-9898 Ext: 122
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