Karmaloop Announces New Slate of Music Influencers, Part of the KL “Ikons” Program, Including Pharrell Williams, Logic and Alesso

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The Karmaloop Ikons creative brand ambassador program continues to be the bellwether for what happens next in cutting edge music and culture.

Karmaloop, the wildly popular global online destination for fashion and content for “Verge Culture”, announced a new lineup of cultural creative brand ambassadors that are the embodiment of the Karmaloop brand.

Karmaloop has had an incredible run of picking who’s next in hip hop and electronic music, or who is about to step back into the limelight. Past Karmaloop Ikons include Kid Cudi, Kendrick Lamar, Bun B, Iggy Azalea, B.O.B., A$AP Rocky, Steve Aoki, and Ellie Goulding.

Each week Karmaloop.com releases an exclusive new interview and lookbook featuring one of the Ikons. In many cases Karmaloop’s monthly 4 million unique visitors, 5 million person email list and massive social media following is exposed for the first time to a new star about to be on the rise or learns about a brand new project. The Ikons program has helped launched the careers of some of the hottest names in music today and has solidified Karmaloop as one of the ultimate arbiters of taste and trends for the entire 18-35 year old demographic.

Karmaloop founder and CEO Greg Selkoe had this to say about the initiative: “The Ikons program is a big part of what makes Karmaloop “Karmaloop” and not a corporate poser. Unlike other promotional programs a store or a brand might have, we don’t pay the artists. It is built on the strength of our relationships and our compatible brands.”

He went on to add that “these are artists we truly respect and promote out of love for their talent and style. It started organically with us working closely with Kanye West and Kid Cudi long before they were household names, when they would stop by the office and we would help them promote their projects and hook them up with gear.”

Kid Cudi has often cited in interviews his early relationship with the Karmaloop brand and their support being instrumental in the launch of his career. Karmaloop also helped on the non-profit side as well, with Selkoe serving as a board member on Kanye West’s charitable organization for a time.

Karmaloop Marketing Director Megan Knisely believes that the Ikons program is part of Karmaloop’s DNA: “Karmaloop has always been about cutting-edge style, innovation and cultural leadership. Music and fashion are symbiotic so the Ikons program is just a natural extension of this.”

She went on to say, “We are so excited about this year’s slate because we have no doubt you will be hearing a lot from them in 2015 whether it is up and comers like Chris Webby or Logic, or people like Pharrell and Wale who continue to push the envelope they will be front and center next year, of this we have no doubt.”

She concluded with, “We get inundated each year with artists who want to be part of the Ikons program but we are very careful to choose only those that we think are going to continue to break new ground.”

Upcoming Karmaloop Ikons:

Alesso - Swedish DJ and electronic dance music producer
Run The Jewels - American hip hop duo, formed by New York City-based rapper & music producer El-P and Atlanta-based rapper Killer Mike
Rae Sremmurd - Mississippi-based hip hop duo, composed of Swae Lee and Slim Jimmy – No Flex Zone!
Steelo Brim - American television personality, host, and actor. He is known for being the co-host of MTV's Ridiculousness and owner of Basic Math clothing line
Jean Grae - Hip-hop artist who rose to prominence in the underground hip-hop scene in New York City and has since built an international fanbase
Kitty Cash - NYC-based DJ and tastemaker
Roxy Cottontail - DJ, producer, promoter and influencer

About Karmaloop
Karmaloop.com is the world’s largest online retailers of “streetwear” (including footwear, apparel and accessories). The company was founded by Greg Selkoe in 2000 and is headquartered in Boston, MA, with an office and TV studio in New York City. Karmaloop.com attracts more than 4.5 million unique monthly visitors, selling over 500 men’s and women’s brands to a loyal customer base spanning 45 countries. Karmaloop’s target demo of young male influencers is known as “Verge Culture” a multi-racial, cut and paste culture of young alpha consumers 18-35. Karmaloop did $140mm in sales online in 2013. Karmaloop, Inc. owns and operates Karmaloop.com, KarmaloopTV.com, PLNDR.com, Kazbah.com and Karmaloop KLX content site.

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Shanna MacLasco
Karmaloop
+1 617-695-0117 Ext: 7254
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