RevGuard® Announces QIV Product Improvements

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RevGuard provides a list of milestones in QIV that take them further along in their vision.

RevGuard QIV Product Improvements

“That vision is to provide our customers with comprehensive Customer Lifetime Value (CLV) reporting and the ability to improve their CLV with their own customers through A/B testing at all points of customer contact," Tim Schukar, VP Customer Success Mgt.

RevGuard, LLC, the creator of A/B and multivariate customer lifetime value ("CLV") optimization on a SaaS platform, announced today that it will be releasing several new enhancements and additional features to its SaaS product by end of QIV 2014.

“We have a vision at RevGuard. That vision is to provide our customers with comprehensive Customer Lifetime Value (CLV) reporting and the ability to improve their CLV with their own customers through A/B testing at all points of customer contact.

By the end of QIV 2014, our customers will have additional capabilities that include:

Portal-based, automated CLV reporting and analysis;

Portal-based, detailed split test reporting on A/B tests;

Email as a point of automated interaction; and A/B testing;” said Tim Schukar, Vice President of Customer Success Management.

Below is a list of significant product milestones for QIV.

Enhanced Reporting

Customer Lifetime Value (CLV)

Using RevGuard’s configurable CLV calculator, RevGuard customers can now see just how valuable their customers are. This reporting allows RevGuard customers to do live CLV reporting on all metrics of CLV and consolidate them into the portal. Data can be broken down by affiliate, channel, product, country and other variables to give customers a detail analysis on overall performance. This report works by diving into the CRM a customer is using and pulling the data by grouped customers (“cohorts”) and then constructing analysis on customer value at any time in the relationship.

A customer will be able to configure brand-specific CLV by selecting which fields and overhead costs should be applied to each product line. The RevGuard system calculates the CLV for each customer for each brand on a real time basis and displays customer’s up-to-date brand CLV within the Portal. This allows a customer to optimize traffic sources and ad spend, and then focus on which areas customers want to prioritize for improving CLV by using RevGuard’s OCO® patent-pending A/B testing.

A/B Split Test Reporting

With RevGuard’s new Split Test report, customers can review brand-based A/B split tests hosted within the RevGuard system in real-time to observe pre- and post-split value and drill down into the specifics of each split test to see details on all actions taken and their overall effect on CLV.

OCO® Email will be fully deployed out of beta in QIV. OCO (Optimized Customer Outcome®) Email allows customers to automatically handle their customer’s email with all of the flexibility of the OCO® IVR and OCO® Web offerings. OCO® Email is able to respond with all of the options and offers configured for a customer’s OCO® IVR and OCO® Web implementation.

CRM Updates

Salesforce Integration

RevGuard will complete its integration with the largest cloud CRM, Salesforce®, by end of QIV.

Konnektive® Integration

RevGuard will complete its integration with cloud CRM, Konnektive®, by end of QIV.

User Interface

The RevGuard portal has a new user interface and a more engaging user experience. RevGuard has incorporated a flat design to efficiently display customer data as well as provide faster navigation to customer A/B Split Tests, CLV Calculations and Reporting.

System Updates

Merchant Defined Fields for API

With RevGuard’s upgrades, customers will be able to create their own defined fields for reporting and analyzing CLV, so customer reports will fit specific needs and focus. RevGuard will have a standard template that customers will be able to review and adjust based on their individual needs.

The RevGuard system operates on a Cloud-hosted platform for web, interactive voice response (IVR), email and Live Customer Service integration. Additional communication modalities of chat, text and social media will be added soon with a vision of all points of customer communication running through an automated, CLV-optimizing A/B testing system.

Over 70 companies currently use RevGuard to optimize CLV and over 14 million customer end-users have used its automated platform.

When implemented, RevGuard’s system optimizes CLV, typically providing a savings of up to 50% on refund costs, an increase of 10% or more on revenue per customer, a reduction of 45% on overall customer service costs and a reduction of 31% on chargebacks. The OCO system reliably delivers an 80% (or greater) increase in bottom-line profitability for RevGuard's clients, usually within 90 days of full deployment.

About RevGuard
RevGuard is a SaaS-based company which provides CLV analytics and uses A/B and Multivariate testing in a Cloud-hosted environment to dramatically improve the profitability of its merchant clients within Customer Service. Optimized Customer Outcome (“OCO”) is a patent-pending technology that operates through Cloud-hosted IVR, hosted web, email and Live CSR applications which fully integrate into customer CRM’s. The addition of chat, text and social media testing is scheduled for completion in the near future. For more information on RevGuard OCO, please visit or contact Walter Long Sr. Vice President of Business Development at walter(at)revguard(dot)net

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