Utah Votes via Social Media on The Community Foundation of Utah’s New Look for "Love Utah Give Utah" Day of Giving Campaign

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CLEARLINK donated design and digital marketing expertise as a way to creatively give back to communities across Utah.

The winning Love Utah Give Utah logo

“It was important to us that Utah communities had a voice in the new look for Love Utah Give Utah,” said Blair Hodson, Director of Initiatives at The Community Foundation of Utah.

After two weeks of voting via Facebook, Instagram and Twitter, powered by CLEARLINK and akavit, todayThe Community Foundation of Utah unveiled the new Love Utah Give Utah logo. Nearly one-thousand votes were cast, with a social media reach of over 100,000 people.

Chosen by the online public, the new logo design is part of getting Utah ready for an even bigger and better 2015 fundraising campaign. The new look will help Love Utah Give Utah develop a strong identity, and more clearly identify the campaign as one of The Community Foundation’s efforts to benefit the people, places and causes of Utah.

Five logo designs were submitted by local Salt Lake City web designers at CLEARLINK.    Adam Palcher, Senior Designer at CLEARLINK designed the winning logo. “I wanted to help Love Utah Give Utah expand its reach in the coming year and evoke a feeling of community, while reflecting the unique aspects of Utah,” said Palcher a 6 year web designer and 3 year CLEARLINKer.

CLEARLINK, a Salt Lake City based marketing and sales leader and long-standing partner of the Community Foundation of Utah, donated design and social media marketing services as a way to creatively give back to the local non-profit community. CLEARLINK and Akavit’s social media strategy did more than drive “Likes.” The voting campaign focused on connecting people active on social media to The Community Foundation of Utah’s movement to make Utah a better place.

“It was important to us that Utah communities had a voice in the new look for Love Utah Give Utah,” said Blair Hodson, Director of Initiatives at The Community Foundation. “We appreciate the donors and sponsors in our state and want them to be proud of our efforts. The support of local businesses like CLEARLINK in this effort reflects the commitment to giving-back that runs deeply throughout Utah.”

The 2015 Love Utah Give Utah day of giving is set for March 26, and will harness the non-profit community and all their champions in unison for 24 hours of fundraising. Organized by the Community Foundation of Utah, Love Utah Give Utah 2014 raised $1,058,839, gathering 15,311 donations from 10,562 unique donors and benefiting 460 schools, universities and non-profit organizations throughout the state of Utah.

Non-profits and schools who would like to take part in the 2015 event can register in January 2015. Watch for further details from The Community Foundation of Utah.

About CLEARLINK:
CLEARLINK partners with the world’s leading brands to increase their reach, drive and
fulfill valuable transactions, and deepen insight into consumer behavior. CLEARLINK has
delivered millions of customers to its brand partners over the past ten years through its
customized marketing, sales and analytics platform. CLEARLINK, headquartered in Salt
Lake City, Utah and established in 2003, employs over 1,200 local sales, technology and
marketing professionals. For an opportunity to join the growing CLEARLINK family, visit
http://www.clearlink.com/jobs.

About The Community Foundation of Utah and Love Utah Give Utah:
The Community Foundation of Utah is a catalyst for philanthropy that is visionary, diverse, and inclusive. For more information go to http://www.utahcf.org, call (801)559-3005, or email info@utahcf.org.

About Akavit:
Akavit bridges the gap between a traditional marketing agency and a software development company. Seven years and countless awards in, Akavit's fingerprints are all over the newest trends of the global digital landscape. Delivering technical solutions on par with the best software development companies, while taking into account strategic, marketing and business objectives to create big ideas. Akavit builds stunning digital experiences that sell. It’s in our DNA. http://www.akavit.com

Media Contacts:
CLEARLINK: Tarah Reeves, Tarah.Reeves@CLEARLINK.com, (801) 712-5066

The Community Foundation of Utah and Love Utah Give Utah: Cat Killfoil cat.killfoil@akavitgroup.com (303) 586-1327

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Tarah Reeves
Clearlink
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