Clay Brick Manufacturing in Australia Industry Market Research Report Now Updated by IBISWorld

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The move away from the traditional brick-intensive single-unit housing towards multi-unit apartments has had an impact on industry performance. For this reason, industry research firm IBISWorld has updated its report on the Clay Brick Manufacturing industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Substitute products such as concrete, steel and fibre cement have threatened demand for clay bricks over the past five years.

Clay bricks are the major cladding material for houses in Australia. The performance of operators in the Clay Brick Manufacturing industry in Australia is therefore heavily influenced by trends in new housing investment. According to IBISWorld industry analyst Anthony Kelly, “the industry's performance has also been influenced by the long-term trends in housing type, away from the traditional brick-intensive single-unit housing and towards multi-unit apartments, which often use alternative cladding materials such as concrete and steel.” Within the traditional housing market, clay bricks are coming also under intense pressure from substitute products – notably, fibre cement and polyurethane cladding, which are widely used on the upper storeys of new houses.

The industry is projected to generate revenue totalling $830.0 million in 2014-15, up 3.8% from the previous year on the back of an upswing of investment into new housing construction. Despite this growth, industry revenue is projected to decline by an annualised 3.6% over the five years through 2014-15. “Demand for clay bricks and pavers has been contained by weak trends in total housing construction and declining bricks used per unit of construction,” says Kelly. The total volume of clay brick production is projected to decline by an annualised 0.4% over the five years through 2014-15, to 1.47 billion standard brick equivalents (SBEs).

The Clay Brick Manufacturing industry exhibits a high level of market share concentration. Major players include Brickworks Ltd, Boral Limited and CSR Limited. The industry comprises about 50 brick plants operated by 20 firms, although this includes several very small regional brickworks servicing niche building markets. Substantial restructuring has occurred over the past few decades, involving the consolidation of ownership, plant rationalisation and the introduction of labour-replacing production technology. Clay brick production is projected to average flat growth over the next five years (0.0% annualised).

For more information, visit IBISWorld’s Clay Brick Manufacturing industry in Australia report page.

Firms in this industry manufacture clay pavers and bricks (excluding refractory bricks).

Follow IBISWorld on Twitter:!/ibisworldau

IBISWorld industry Report Key Topics

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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