Sets Out to Explore why Barbie Might be in Trouble

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3D model marketplace has launched a new design competition to trigger the interest of 3D professionals in exploring the fast-growing 3D-printed children’s toys market. sets out to explore why Barbie might be in trouble

"3D printing technology is developing at an explosive rate and many industries, including the toy industry, will feel the ripples of the impact it makes", said Marius Kalytis, the founder and CEO of

3D Printed Kids’ Toys Challenge is the company’s first attempt at testing the popularity of the 3D printable toys and games theme among its designers. As 3D printing technology offers a rich but yet mostly-untested potential to bring interactive play experience for children and adults alike, hopes the experiment will appeal to 3D designers on a lookout for interesting projects and emerging niche markets within the 3D printing industry.

Due to high entry barriers and large initial investments, the toy industry has always been a tough market to conquer, yet with the accessibility, lowered costs and creative potential of the 3D printing technology a new wave of highly customizable and video game-inspired toys threatens to take a considerable chunk of the toys market. According to McKinsey, 3D printing could have significant economic implications of up to $550 billion a year by 2025, $100-$300 billion of which will be direct consumer products such as toys.

“3D printing technology is developing at an explosive rate and many industries, including the toy industry, will feel the ripples of the impact it makes on the manufacturing process and product design. We believe that 3D printing can help democratize the toy sector and give every child a unique educational experience. The design competition is intended to make the research and discovery process more exciting for those who hold the creative power in their hands”, said Marius Kalytis, the founder and CEO of

The company encourages 3D designers to submit designs of puzzles, action figures, board and desk games, playsets, educational toys, etc. Successful entries will be judged on the three main criteria - overall quality, innovation and description & instructions for use. Contestants will also be able to get bonus points for high-quality images of 3D-printed designs. Prizes for the Best Model and Best Portfolio categories include two full color printed models from The Object Shop, Ninjaflex filaments from FennerdriveS, 3 month subscriptions from Digital Tutors and CGTrader credits.


Designer-oriented 3D model marketplace was founded in 2011 with a mission to democratize the 3D modeling and 3D design market. With more than 100 000 registered users, the company unites 3D modeling professionals from all around the world. There are more than 78 000 3D models uploaded to the digital library. CGTrader is backed by Practica Capital, a seed and venture funds based in Vilnius, Lithuania, which is financed from the Operational Programme for Economic Growth 2007-2013 under the JEREMIE initiative in Lithuania, by the European Regional Development Fund. The company has also raised funding from Intel Capital to strengthen community and its position in 3D printing market.

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