New ASAP Global Member NetApp Receives 2014 Alliance Excellence Award for Its Emerging Alliance with Cisco

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Data storage technology company strengthens engagement with Association of Strategic Alliance Professionals, reflecting partnering’s crucial role in NetApp strategy

The Association of Strategic Alliance Professionals (ASAP), the world’s leading professional association dedicated to the practice of alliance management, has recognized NetApp, the global provider of software, systems and services to manage and store data, for its commitment to quality by honoring the company and Cisco with an Individual Alliance Excellence award for an Emerging Alliance. ASAP also announced NetApp’s upgrade to Global Member.

“Our award honors NetApp and Cisco as two ASAP members on the forefront of partnering—they innovate not just their products, but the way they work together with partners to deliver solutions to customers,” said Michael Leonetti, President and CEO of ASAP. “In turn, ASAP is honored to welcome NetApp as a new Global Member. NetApp’s executives share their experiences and contribute in many ways to building the ASAP community and alliance management profession. NetApp and other leading alliance management practitioners turn to ASAP for the professional development, community, and tools they need to achieve their most critical strategic goals. We are proud to play an important role in helping NetApp achieve the excellence and value it seeks in every one of its strategic partnerships.”

Together, Cisco and NetApp won the Individual Alliance Excellence award for an Emerging Alliance. Their collaborative model continues to evolve—NetApp’s new multi-way go-to-market partnerships involve not only Cisco, but also SAP, Microsoft, Accenture, and others.

“Our global alliance partnerships are linchpins for the NetApp strategy, and we are honored that ASAP recognizes our alliance with Cisco,” said Maria Olson, Vice President, Global Alliances at NetApp. “We view ASAP as a pivotal association for advancing the professional alliance manager’s career and a valuable source for professional training and certification.”

Previously a Corporate Member of ASAP, NetApp recently upgraded its engagement with ASAP to Global Member. This deeper level of engagement will further build NetApp’s alliance management capability and reinforce its partnering strategy, which focuses on innovative relationships, including multi-way converged partnerships, with leading software and hardware makers, global systems integrators, and other technology and service providers.

NetApp utilizes its ASAP membership in a number of ways. NetApp alliance managers obtain and maintain certification in current alliance management practices and methodologies. NetApp sends its professionals to present at and participate in global ASAP events such as the annual ASAP Global Alliance Summit. In addition, as an ASAP Global Member, NetApp has access to benefits, including:

  • ASAP’s library of alliance management case studies, white papers, research, practice guides and webinars
  • Additional training from top alliance management instructors
  • Leading events in alliance management, such as the ASAP Global Alliance Summit, ASAP BioPharma Conference, regional chapter events, and ASAP Netcast Webinar Series
  • ASAP’s editorial assets including Strategic Alliance Magazine, the ASAP eNews monthly newsletter, and ASAP’s blog (ASAP eNews and Strategic Alliance Magazine are complimentary benefits of ASAP membership.)
  • Complimentary job postings at the ASAP Career Center

About ASAP
The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of alliance management and partnerships. Founded in 1998, the organization provides professional development, networking and resources for cultivating the skills and toolsets needed to manage successful business partnerships. ASAP’s professional certifications include the Certificate of Achievement-Alliance Management (CA-AM) and Certified Strategic Alliance Professional (CSAP). Active global members include AbbVie, Astellas, AstraZeneca, Capgemini, Cisco, Citrix, Covance, Dell, Eli Lilly and Company, IBM, the Janssen Pharmaceutical Companies, KPMG, Merck, Microsoft, Mission Pharmacal, NetApp, Novartis, Sanofi, SAS, Schneider Electric, Takeda, Verizon, VMware, The Warren Company, and Xerox. A complete list of global members is available at

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